Reese’s and Oreo launch collaborative products after fan demand

HERSHEY, Pa. - The Hershey Company (NYSE:HSY), a $39.1 billion confectionery giant with a robust financial health score of "GOOD" according to InvestingPro, and Mondelēz International (NASDAQ:MDLZ) announced Wednesday they will release two new collaborative products combining their iconic Reese’s and Oreo brands.

The companies are introducing the Reese’s Oreo Cup and the Oreo Reese’s Cookie, responding to consumer requests for a flavor combination between the two popular snack brands.

The Reese’s Oreo Cup will feature milk chocolate and white creme peanut butter cups with Oreo cookie crumbs, while the Oreo Reese’s Cookie will consist of chocolate sandwich cookies filled with Reese’s peanut buttery creme containing Oreo cookie crumbs.

Both products will be available for presale starting August 18, with nationwide retail distribution beginning in September 2025. The Reese’s Oreo Cup will become a permanent addition to the Reese’s portfolio, available in King Size, Standard Size and Miniature Cups. The Oreo Reese’s Cookie will be available while supplies last and return to shelves in January 2026.

"This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for," said Michelle Deignan, Vice President of the Oreo brand, in the press release.

Dan Mohnshine, Vice President of U.S. Confection Marketing at The Hershey Company, added that the partnership came in response to "incredible demand" from consumers.

Fans can sign up for early access to the Oreo Reese’s Cookies at OREO.com/UnwrapTheCollab starting July 30. For investors, Hershey’s impressive 55-year streak of consistent dividend payments and 15 consecutive years of dividend increases make it a notable consideration. Discover more insights about Hershey’s financial performance and 8 additional exclusive ProTips with InvestingPro.

In other recent news, Hershey Co reported its second-quarter earnings for 2025, exceeding analyst expectations. The company achieved an earnings per share (EPS) of $1.21, outperforming the forecasted $0.99. This represents a 22.22% surprise in EPS. Additionally, Hershey Co’s revenue reached $2.61 billion, surpassing the anticipated $2.52 billion. These results highlight a strong performance for the quarter. Analyst reactions have not been specified, but the earnings and revenue figures provide a positive outlook for investors. These recent developments indicate Hershey Co’s ability to exceed market predictions.

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