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SAN MATEO, Calif. - Roblox Corporation (NYSE:RBLX), whose stock has surged nearly 200% over the past year and currently trades near its 52-week high of $120.16, announced Thursday a comprehensive suite of new safety features designed to give teenagers more control over their platform interactions while providing parents with greater insight into their teens’ activities.
The gaming platform, which has grown its revenue by over 30% in the last twelve months to $3.8 billion, is introducing "Trusted Connections," a feature allowing users 13 and older who have verified their age to chat without filters with people they know and trust. To access this feature, users must complete an age verification process using video selfie technology that estimates age based on facial analysis.
As part of these changes, Roblox is renaming its "Friends" feature to "Connections" across the platform. The company has implemented additional safeguards for younger users, requiring teens aged 13-17 to only add adult users they know in real life as Trusted Connections through QR scanning or contact importing.
"Our goal is to lead the world in safety and civility for online gaming," said Matt Kaufman, Roblox Chief Safety Officer, in the press release. "We believe that unfiltered chat should only be made available to users who have been age checked."
The platform is also rolling out new privacy and well-being tools, including Online Status Controls, Do Not Disturb Mode, and Screen-Time Insights. For parents of teenagers, Roblox is introducing features that provide visibility into their teens’ connections, screen time usage, and spending habits.
Roblox emphasized that all conversations on the platform, including those between Trusted Connections, will continue to be proactively monitored for potential harm or grooming behavior.
The company developed these features in collaboration with its Teen Council and Trust and Safety Advisory Board, according to the announcement. With Roblox’s next earnings report scheduled for July 31, InvestingPro subscribers can access 15+ additional exclusive insights and a comprehensive Pro Research Report, helping investors make informed decisions about this rapidly growing gaming platform.
In other recent news, Roblox has launched a new licensing platform in collaboration with Netflix, Lionsgate, Sega, and Japanese publisher Kodansha. This initiative will bring popular franchises like "Squid Game," "Stranger Things," and "Twilight" to the gaming platform, with more content expected in the future. Meanwhile, Oppenheimer has maintained its Outperform rating on Roblox, raising the price target to $125, citing the potential of the game "Grow a Garden" and its impact on bookings growth. The firm anticipates significant upside in Roblox’s financial performance, projecting a substantial increase in bookings by the second quarter of 2025.
In contrast, TD Cowen has reiterated a Sell rating with a price target of $40, pointing out a recent decline in user growth for "Grow a Garden." Despite this, the firm expects overall bookings growth in the low-30% range year-over-year for the second quarter. Additionally, Roblox has appointed Naveen Chopra as the new Chief Financial Officer, effective June 30, 2025. Chopra brings extensive experience from his previous roles at Paramount, Amazon, Pandora, and TiVo. This leadership change aligns with Roblox’s broader goals of fostering innovation and supporting global economic growth.
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