Rollbit expands FaZe Clan esports sponsorship in multi-million deal

FRISCO, Texas - GameSquare Holdings, Inc. (NASDAQ:GAME), a $70.32 million market cap gaming company currently trading at $0.71, announced Wednesday an expansion of its esports sponsorship deal with online gaming company Rollbit, increasing the annual partnership value from $1.75 million to $3.25 million. According to InvestingPro analysis, the company has shown impressive revenue growth of 54.19% over the last twelve months.

The expanded agreement deepens Rollbit’s sponsorship of FaZe Clan’s Counter-Strike team and includes prominent jersey branding with the Rollbit logo in the center patch position.

"Expanding our partnership with FaZe Clan Esports marks another milestone in Rollbit’s journey to be at the forefront of global esports," said Sam Norman, Head of Partnerships at Rollbit, in a press release statement.

Justin Kenna, CEO of GameSquare, noted that the agreement "underscores the strength of FaZe Clan Esports as the world’s leading esports brand."

The Rollbit deal comes as part of GameSquare’s broader Web3 growth strategy. The company reports it has secured over $8 million in new annual revenue from Web3 partnerships during the third quarter of 2025, including a $2 million agency of record partnership with Rekt Brands Inc. and a $2.5 million partnership with Animecoin Foundation.

GameSquare launched its treasury management platform in July 2025 and expects these new partnerships to contribute to revenue in the second half of the year.

The company describes itself as a media, entertainment, and technology firm connecting brands with younger audiences through gaming and esports platforms, with FaZe Clan being one of its key assets.

In other recent news, GameSquare Holdings reported a revenue decline of 11% year-over-year for Q2 2025, bringing in $15.8 million. Despite the drop in revenue, the company managed to improve its adjusted EBITDA loss to $3.5 million, down from $4.2 million the previous year. Additionally, GameSquare announced the results of its Ethereum treasury strategy, which reported a 7.84% annualized yield for August. The company’s ETH holdings as of August 31 totaled 15,731.07, valued at approximately $69.1 million. These recent developments provide insight into GameSquare’s financial strategies and performance.

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