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SOUTHLAKE, Texas - Sabre Corporation (NASDAQ: SABR), a prominent travel technology company with annual revenue of $3.03 billion and an impressive 59% gross profit margin, announced today the appointment of Jennifer Catto as its Executive Vice President and Chief Marketing Officer. Catto will be joining the company’s Executive Leadership Team to lead Sabre’s global marketing strategy and brand development, with an aim to foster growth and enhance customer engagement. According to InvestingPro analysis, the company’s transformation comes at a crucial time as analysts project a return to profitability in 2025.
Catto, who became part of the Sabre team in February 2025, brings over two decades of experience in brand strategy and marketing, particularly in periods of significant transformation. Her background includes roles at Travelport, Telaria, Travelocity, Condé Nast, and SAY, where she has been recognized for her ability to leverage data-driven insights and cross-functional collaboration to reposition brands and stimulate market growth.
In her statement, Catto expressed her enthusiasm for guiding Sabre’s branding efforts, emphasizing the company’s focus on innovation and customer-centric solutions. She highlighted Sabre’s modernized platform, describing it as a "unified, intelligent travel marketplace," and outlined her vision for a brand that conveys this transformation to the market with confidence.
Sabre’s President and CEO, Kurt Ekert, praised Catto’s unique blend of creativity and operational expertise, noting her track record of digital transformation leadership. Ekert expressed confidence that Catto’s leadership will strengthen Sabre’s brand and customer engagement, as well as amplify the company’s value proposition in the travel industry.
The appointment of Jennifer Catto is part of Sabre’s ongoing efforts to enhance its executive team and focus on delivering innovative technology solutions for the future of travel. Sabre, headquartered in Southlake, Texas, operates globally, serving customers in over 160 countries.
This executive move is based on a press release statement from Sabre Corporation.
In other recent news, Sabre Corporation reported its first-quarter 2025 earnings, revealing flat revenue at $777 million, which fell short of the forecasted $793.4 million. The company’s earnings per share (EPS) came in at zero, missing the anticipated $0.002. Despite the revenue shortfall, Sabre achieved a 5% increase in adjusted EBITDA, reaching $150 million, which improved the margin by 110 basis points. The company has announced an agreement to sell its Hospitality Solutions business for $1.1 billion, aiming to use the proceeds to reduce debt. This move is expected to enhance Sabre’s financial standing by decreasing its leverage nearly a full turn. Analysts from Oppenheimer and Company have noted the strategic importance of this sale in improving Sabre’s credit profile. Looking ahead, Sabre remains optimistic about achieving high single-digit revenue growth in 2025, with expectations for double-digit growth in air and hotel B2B distribution bookings.
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