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Safety Shot enlists top execs for brand expansion

EditorNatashya Angelica
Published 25/06/2024, 18:02
SHOT
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JUPITER, FL - Safety Shot, Inc. (NASDAQ:SHOT), a wellness and dietary supplement company, announced today a strategic partnership with two seasoned executives to bolster its marketing, events, and distribution efforts.

Chip Quigley, founder and CEO of Kingdom Entertainment Group, will lend his two decades of experience in the entertainment industry to enhance the company's marketing campaigns and event promotions. Ari Freedman, formerly of Surge Brands, will provide guidance on brand development and distribution strategies.

Quigley's extensive background includes producing notable events such as the Jones Beach Concert Series and the Victoria Secret TV specials. His strategic vision is expected to be instrumental in promoting Safety Shot through innovative events and marketing initiatives. Freedman, with his expertise in brand growth and market trends, aims to expand the company's distribution channels and consumer reach.

Josh Wagner, Chief Revenue Officer of Safety Shot, expressed enthusiasm about the collaboration, stating, "Their years of combined experience offer a fresh lens on the brand and bring new perspectives and growth opportunities, ultimately fast-tracking our goal to disrupt the industry with our first-of-its-kind beverage."

This partnership follows Safety Shot's recent expansion in the Northeast and alliances with retailers such as Mr. Checkout and Capital Drugs pharmacies, GoPuff, and BevMo.

The company's flagship product, Safety Shot, is marketed as the first patented wellness product designed to lower blood alcohol content while enhancing clarity, energy, and mood. It is available for purchase online and is set to be introduced to various business-to-business sales channels throughout 2024.

Safety Shot's strategic move to partner with Quigley and Freedman is part of its broader aim to increase market presence and consumer accessibility of its wellness beverage. This announcement is based on a press release statement from Safety Shot, Inc.

In other recent news, Safety Shot, Inc., a wellness and dietary supplement company, has reported a series of significant developments. The company successfully raised $5 million in funding from Core 4 Capital Corp through a private placement, issuing 2,369,668 shares at a price of $2.11 each. This funding is intended to support the development of Safety Shot's flagship product, a beverage aimed at rapid alcohol detoxification.

Safety Shot has also announced its expansion into the New York and New Jersey markets via a partnership with Prime CSB, a boutique broker. This move is part of the company's broader strategy to increase its footprint in the Northeast region. The expansion includes various distribution channels, such as Cash N Carry, wholesale distributors, specialty distributors, and independent supermarkets.

Moreover, Safety Shot has launched its formula in a new 4-ounce bottle format, aimed at providing consumers with a more convenient way to access its product. This new offering is expected to hit the shelves in the third quarter and will be distributed in convenience stores and liquor stores across the United States.

In addition to these developments, Safety Shot has partnered with the Nelk Boys, a prominent entertainment group, as brand ambassadors, aiming to boost product awareness. These recent developments are based on press release statements from Safety Shot, Inc.

InvestingPro Insights

As Safety Shot, Inc. (NASDAQ:SHOT) embarks on a journey to enhance its market presence through strategic partnerships and distribution efforts, investors and market watchers are keeping a keen eye on the company's financial health and stock performance. Here's what current data from InvestingPro reveals:

InvestingPro Data:

  • Market Cap (Adjusted): 59.01M USD
  • Revenue Growth (Quarterly) Q1 2023: 390.78%
  • Price, Previous Close: 1.14 USD

The company's market capitalization stands at a modest $59.01 million, reflecting its status as a niche player in the wellness and dietary supplement industry. Despite its small size, Safety Shot has demonstrated significant quarterly revenue growth, suggesting that its market strategies, including the recent partnerships, may be starting to pay off.

With the company's stock closing at $1.14, the market is responding to both its strategic initiatives and its financial performance. Investors might consider the stock's volatility and the company's aggressive sales growth projections when evaluating its potential.

InvestingPro Tips:

1. Analysts anticipate sales growth in the current year, which could be a result of the company's enhanced marketing campaigns and expanded distribution strategies.

2. Safety Shot holds more cash than debt on its balance sheet, which could provide a degree of financial stability as the company works to scale its operations.

For investors looking for deeper insights and additional tips on Safety Shot, Inc., InvestingPro offers a wealth of information. There are currently 15 InvestingPro Tips available, which can be accessed at https://www.investing.com/pro/SHOT. These tips provide a comprehensive analysis that could help investors make informed decisions. Moreover, readers can use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking further valuable investment intelligence.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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