Salesforce and Google Cloud expand AI partnershi

SAN FRANCISCO & SUNNYVALE, Calif. - Salesforce (NYSE:CRM) and Google have announced an expansion of their strategic partnership, aiming to provide businesses with enhanced AI capabilities and infrastructure. This collaboration will allow Salesforce’s Agentforce to leverage Google’s Gemini models for handling complex tasks, including image, audio, and video processing.

Salesforce Service Cloud is set to integrate more deeply with Google Customer Engagement Suite. This integration will bring AI-enabled features such as real-time voice translation, intelligent agent handoffs, and AI-driven conversational insights to contact centers.

Furthermore, Salesforce’s suite of applications, including Agentforce, Data Cloud, and Customer 360, will be hosted on Google Cloud. This move promises access to new regions and simplified procurement through the Google Cloud Marketplace.

The partnership aims to give customers the freedom to develop AI solutions tailored to their specific needs, with Salesforce providing an enterprise-grade agentic AI platform for easy deployment of new capabilities.

For example, the integration of Agentforce with Google Search via Vertex (NASDAQ:VRTX) AI will enhance agents’ contextual awareness, allowing them to reference real-time data and credible citations. This could be particularly useful in areas such as supply chain management, where agents could proactively identify potential disruptions.

Salesforce’s selection of Google Cloud as a major infrastructure provider means customers can deploy critical applications on a secure, AI-optimized platform. The partnership also explores deeper integrations between Salesforce and Google products, such as Slack and Google Workspace, to enhance productivity and customer service.

This expanded partnership is expected to unfold throughout 2025, offering customers more connected and intelligent data foundations and integrations. The collaboration underscores both companies’ commitment to ongoing innovation in the enterprise AI space.

The information is based on a press release statement.

In other recent news, Alphabet (NASDAQ:GOOGL) Inc. has secured a $2.5 billion cloud deal with Salesforce Inc., marking a significant collaboration in the tech industry. Salesforce has committed to spending this amount over seven years on Google’s cloud services, allowing its customers to use various Salesforce products on Google Cloud. This partnership highlights the growing trend of tech companies forming alliances to expand their offerings. Meanwhile, Alphabet is also in talks with Apple (NASDAQ:AAPL) for potential integration of its Gemini AI into Apple’s Siri, as indicated by code updates in iOS 18.4 beta. This development could enhance Siri’s capabilities by incorporating Google’s AI technology, although it is not yet confirmed.

Analysts have been active in evaluating Salesforce’s stock, with Citizens JMP maintaining a Market Outperform rating and a $450 price target, citing a significant $170 million contract with the Department of the Treasury. TD Cowen also reaffirmed a Buy rating with a $400 target, highlighting Salesforce’s growth in artificial intelligence and product adoption. However, BMO Capital Markets adjusted its price target for Salesforce to $375, maintaining an Outperform rating, due to cautious expectations for the company’s financial guidance. Despite this, BMO Capital remains positive on Salesforce’s long-term prospects, noting the potential of its new products like Agentforce.

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