Salesforce and OpenAI partner to integrate CRM into ChatGPT

SAN FRANCISCO - Salesforce (NYSE:CRM), a software giant with $39.5 billion in annual revenue and an impressive 77.65% gross profit margin, announced an expanded strategic partnership Tuesday with OpenAI that will integrate Salesforce’s Agentforce 360 platform directly into ChatGPT, while bringing OpenAI’s frontier models into Salesforce’s ecosystem. According to InvestingPro analysis, Salesforce currently appears undervalued, making this strategic move particularly noteworthy for investors.

The collaboration will allow companies to access their Salesforce CRM data, review customer conversations, and build Tableau visualizations by typing queries into ChatGPT. Users will also be able to leverage OpenAI’s latest models, including GPT-5, to build AI agents within the Salesforce Platform. With a perfect Piotroski Score of 9 and a "GREAT" financial health rating from InvestingPro, Salesforce demonstrates the financial strength to support such ambitious technological initiatives.

A new commerce feature will enable merchants using Agentforce Commerce to sell products to ChatGPT users in the U.S. while maintaining control of their orders, payments, and customer relationships through the Agentic Commerce Protocol and Instant Checkout integration.

"Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected," said Sam Altman, co-founder and CEO of OpenAI, according to the press release.

The partnership also enhances Slack with ChatGPT integration, allowing teams to summarize conversations and draft content within their workflow. Additionally, Codex, an OpenAI code-writing agent, can now be tagged in Slack channels to handle programming tasks based on natural language instructions.

Marc Benioff, Chair and CEO of Salesforce, stated that the partnership unites "the world’s leading frontier AI with the world’s #1 AI CRM" to create a foundation for companies to become "Agentic Enterprises."

OpenAI frontier models are already available within Agentforce, while Agentforce 360 apps and Agentforce Commerce in ChatGPT will launch later this year. ChatGPT and Codex integrations are currently available in Slack.

The collaboration aims to serve the combined user base of both platforms, which includes over 800 million weekly ChatGPT users and 5.2 billion weekly Slack messages, according to information provided in the press release. This massive scale aligns with Salesforce’s strong market position, reflected in its $236.8 billion market capitalization. For detailed analysis of Salesforce’s growth potential and 8 additional exclusive ProTips, visit InvestingPro, where you can access comprehensive Pro Research Reports that transform complex Wall Street data into actionable intelligence.

In other recent news, Salesforce has announced an ambitious plan to invest $15 billion in San Francisco over the next five years. This investment will support a new AI Incubator Hub on the Salesforce campus and fund workforce development initiatives, as well as help companies adopt AI technologies. Additionally, Salesforce and Anthropic have expanded their strategic partnership to deliver AI solutions for regulated and data-sensitive industries, integrating Anthropic’s Claude AI models within Salesforce’s platform. Meanwhile, Northland has downgraded Salesforce’s stock rating from Outperform to Market Perform, citing a lack of expected acceleration in the company’s current Remaining Performance Obligation.

In a significant philanthropic move, Marc and Lynne Benioff, along with Salesforce, have donated a combined $139 million to support healthcare and education in the Bay Area. The donation will fund expansions at UCSF Benioff Children’s Hospitals and AI education initiatives in local schools. KeyBanc Capital Markets has noted that enterprise AI adoption is accelerating, with Salesforce among the companies showing progress in integrating AI into customer workflows. These developments highlight Salesforce’s ongoing commitment to innovation, community support, and strategic growth.

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