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SAN FRANCISCO - Salesforce (NYSE:CRM) announced Tuesday it has completed its acquisition of Informatica, a provider of enterprise AI-powered cloud data management solutions, strengthening the company's data foundation for artificial intelligence applications. The prominent software player, currently trading at $237.03 and sporting a market capitalization of $225.65 billion, continues to expand its AI capabilities despite trading near its 52-week low.
The acquisition brings Informatica's data catalog, integration, governance, quality, privacy, metadata management, and Master Data Management (MDM) capabilities to the Salesforce platform. These tools will be integrated into Salesforce's Agentforce 360 platform to provide a more comprehensive data foundation.
"Data and context is the true fuel of Agentforce, and without clean, connected, trusted data there is no intelligence — only hallucination," said Marc Benioff, Chair and CEO of Salesforce, in a statement from the press release.
The integration aims to enhance several Salesforce offerings, including Data 360 for unified data management, MuleSoft for integration capabilities, and Tableau for data analytics. According to the company, the combined technologies will provide a wider, unified metadata foundation to deliver more accurate AI responses.
Informatica will continue to support and integrate its solutions with its existing ecosystem of partners while operating as part of Salesforce.
"Joining forces with Salesforce enables us to drastically accelerate our mission as the 'Switzerland' of AI-powered data management to help organizations unlock the full value of their data and AI," said Amit Walia, CEO of Informatica.
Salesforce expects the acquisition to have a positive impact on its non-GAAP operating margin and earnings per share within 12 months, a year earlier than initially projected. The company will discuss financial results and the transaction's impact on its fiscal 2026 guidance during its third-quarter earnings call scheduled for December 3, 2025.
The financial terms of the acquisition were not disclosed in the press release.
In other recent news, Salesforce's financial outlook remains a focal point for analysts and investors. Cantor Fitzgerald reiterated its Overweight rating on Salesforce with a price target of $325, expressing confidence in the company's strong position within enterprise environments for sustainable growth and cash flow generation. TD Cowen also maintained its Buy rating, setting a target price of $335, highlighting Salesforce's robust position in enterprise software and the company's ambitious fiscal year 2030 targets for organic growth and scale. Meanwhile, BMO Capital reiterated its Outperform rating with a $280 target, noting optimism about Salesforce's potential growth and margin improvements despite negative investor sentiment. Citizens analyst also maintained a Market Outperform rating with a $430 price target, citing Salesforce's initiatives in the "agentic enterprise" across various industries. These recent developments come amid discussions involving Salesforce founder Marc Benioff, who recently influenced a decision by President Donald Trump to call off a federal troop deployment to San Francisco.
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