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FORT WORTH, Texas - SEGG Media Corporation (NASDAQ:SEGG, LTRYW), formerly known as Lottery.com Inc., announced Wednesday it is initiating a CUSIP number change following its recent corporate rebrand. The company, currently valued at $31.5 million, stated this action aims to protect shareholders and address concerns about illicit trading activity allegedly targeting the firm. According to InvestingPro data, SEGG stock has shown significant volatility, with a 143.8% gain year-to-date despite recent pullbacks.
The CUSIP change follows SEGG Media’s corporate rebrand and strategic overhaul that saw the company begin trading under the ticker symbol "SEGG" earlier this month. The measure is part of what the company describes as a broader effort to modernize its market identity and strengthen protections against short selling practices. The company maintains impressive gross profit margins of 61%, though InvestingPro analysis indicates its current ratio of 0.52 suggests some liquidity challenges.
"The company is continuing to work closely with its outside counsel, Paul Hastings LLP, to investigate and pursue potential illegal market activity, including the use of naked short selling," said Christopher Gooding, Independent Director of SEGG Media and member of the Audit Committee, according to the press release.
SEGG Media, which operates digital assets including Sports.com and Lottery.com, focuses on fan engagement, gaming and AI-driven experiences. The company indicated the CUSIP change represents the next step in its transition from Lottery.com to SEGG Media.
The announcement comes after SEGG Media filed a Form 8-K on July 7, 2025, which contains additional information about the company’s transition and strategic direction.
The information in this article is based on a press release issued by SEGG Media Corporation.
In other recent news, Lottery.com Inc. announced that it will begin doing business as Sports Entertainment Gaming Global Media Corporation, with shares trading under the new ticker symbol NASDAQ:SEGG. The formal name change is anticipated by September 2025, pending shareholder approval. The company also clarified that references to a "2023 Incentive Award Plan" in its SEC filings were incorrect, confirming that the 2021 plan is the correct and active one. Additionally, Lottery.com plans to launch a Sports.com Super App in the third quarter of 2025, focusing on soccer and motorsport content. This initiative includes a $10 million acquisition of a 51% interest in assets from Galaxy Racer Holdings Limited, with a $15 million financing commitment to support the app’s expansion. In executive news, Tim Scoffham has been appointed as CEO of Sports.com Media Group Limited and Lottery.com International Limited, bringing over 20 years of experience to the role. Furthermore, Lottery.com has entered a $300 million stock purchase agreement with Generating Alpha Ltd., allowing for strategic stock sales under specific conditions. These developments have been disclosed in recent press releases and SEC filings.
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