Street Calls of the Week
BOSTON - Online visibility management platform Semrush (NYSE:SEMR), which has demonstrated impressive revenue growth of 22% over the last twelve months, has appointed Abby Miller as Chief Customer Officer and Tara Haas as Chief of Staff, according to a company press release issued Tuesday. The company, currently trading below its InvestingPro Fair Value, maintains strong gross profit margins of 81%.
Miller, who previously served as SVP of Client Experience at LifeSpeak and LastPass, will focus on creating a unified customer journey from onboarding through ongoing support. Her experience includes building customer-centric teams within the technology sector.
"My goal is to build a best-in-class customer success organization that serves as a trusted advisor, helping our customers unlock the full potential of the Semrush platform to reach their business goals," Miller said.
Haas joins with prior experience as Chief of Staff at LogMeIn and Dashlane. In her new role, she will lead efforts to strengthen operational excellence and strategic alignment as the company expands globally.
"With the industry changing rapidly, and a leading product in the market, I see great opportunities for growth," Haas stated.
Semrush CEO Bill Wagner described the appointments as a "direct investment in our future" as the company prepares for its next growth phase.
Semrush provides online visibility management tools that help businesses run search engine optimization, advertising, content, social media and competitive research campaigns. The Boston-headquartered company also maintains offices across the United States and Europe.
The information in this article is based on a company press release.
In other recent news, SEMrush Holdings Inc. reported its second-quarter 2025 earnings, revealing a notable miss in earnings per share (EPS) with a figure of -$0.04, compared to the forecasted $0.08. Despite this, the company achieved a slight revenue beat, reaching $108.9 million, which marks a 20% year-over-year increase. In addition to earnings, SEMrush launched its AI Visibility Index, a new tool designed to measure brand performance across AI search platforms like ChatGPT and Google AI Mode. This development aligns with projections that AI search could surpass traditional search traffic by 2028.
On the analyst front, Morgan Stanley downgraded SEMrush from Overweight to Equalweight, citing growth concerns in its downmarket segments, particularly among freelancers. Needham, while maintaining a Buy rating, lowered its price target to $12.00 from $18.00 following the company’s reduction in full-year revenue guidance by $6 million at the midpoint. Similarly, KeyBanc adjusted its price target to $12.00 from $16.00, maintaining an Overweight rating, after SEMrush’s annual recurring revenue (ARR) missed estimates and a decline in paying customers was reported. These recent developments reflect a mixed outlook for SEMrush, balancing strategic advancements in AI with challenges in other market segments.
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