ServiceNow and AWS partner for real-time data integration

LAS VEGAS - ServiceNow (NYSE: NOW), a prominent player in the software industry with impressive gross profit margins of 79% and annual revenue of $11.47 billion, and Amazon Web Services (AWS) have announced a collaboration to offer a new solution aimed at enhancing data unification and real-time analytics. According to InvestingPro data, ServiceNow has maintained strong momentum with revenue growth of 21% over the last twelve months. The partnership, revealed at the Knowledge 2025 conference on Wednesday, introduces a bi-directional data integration and automated workflow orchestration as part of the ServiceNow Workflow Data Network ecosystem.

This initiative targets the persistent challenge of data silos within organizations, spanning IT, operations, customer service, and beyond. By consolidating enterprise data sets on demand, companies can obtain a comprehensive view that facilitates automated workflows and informed decision-making. ServiceNow’s robust financial health, rated as GREAT by InvestingPro analysts, positions it well to deliver on these enterprise solutions. The integration allows users to transfer Amazon Redshift data into ServiceNow to improve workflows and decisions, while also incorporating ServiceNow data into AWS for advanced analytics and machine learning.

The collaboration is expected to expedite the delivery of AWS-driven insights, such as anomaly detection and predictive analytics, to automatically initiate ServiceNow workflows. This direct connection between insights and actions is designed to enhance incident response, customer service resolution, or supply chain optimization, creating a more agile and efficient digital infrastructure for modern enterprises.

Gaurav Rewari, senior vice president and general manager, Data & Analytics, at ServiceNow, emphasized the significance of real-time data for powering AI-driven workflows and achieving meaningful business outcomes. Chris Grusz, Managing Director, Technology Partnerships at AWS, highlighted the partnership’s role in offering a secure method for data unification and immediate workflow execution on the ServiceNow platform.

The enhancement to the ServiceNow Workflow Data Fabric, the Workflow Data Network, is a burgeoning ecosystem of data platforms, applications, and tools that aims to integrate business and technology data across an enterprise. With the upcoming zero copy integration, customers will be able to leverage the AWS Cloud alongside the ServiceNow AI Platform to fuel their business operations with AI.

The joint solution is currently available for early access requests by interested businesses. This collaboration is based on a press release statement and aims to provide a factual report on the new data integration solution offered by ServiceNow and AWS. With ServiceNow trading at a P/E ratio of 131.2x, investors seeking deeper insights can access comprehensive analysis and 15+ additional ProTips through InvestingPro’s detailed research reports, available for over 1,400 US stocks.

In other recent news, ServiceNow has announced the general availability of its Core Business Suite, an AI-powered platform aimed at transforming core business processes by integrating various functions such as HR, procurement, and finance. This suite, unveiled at the Knowledge 2025 event, includes a Finance Case Management solution designed to automate workflows and reduce manual work. In a separate development, ServiceNow and Zoom Communications have announced an integration of Zoom’s customer experience platform with ServiceNow’s CRM and IT Service Management solutions. This collaboration aims to enhance customer service and IT support in contact centers by providing a unified workspace for managing interactions.

Additionally, Scotiabank analyst Allan Verkhovski has raised the price target for ServiceNow shares to $1,100, citing the company’s strong positioning in the enterprise software market and its leadership in AI-driven business transformation. Verkhovski highlighted ServiceNow’s ability to enhance productivity and facilitate the transition from legacy systems as key factors for the positive outlook. Furthermore, ServiceNow has partnered with UKG to integrate AI into workplace operations, aiming to boost employee productivity and efficiency. This collaboration will focus on modernizing digital experiences across HR, payroll, and workforce management.

These recent developments underscore ServiceNow’s commitment to leveraging AI for business transformation and improving productivity across various sectors.

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