ServiceNow unveils AI Experience to transform enterprise workflows

Published 30/09/2025, 14:06
ServiceNow unveils AI Experience to transform enterprise workflows

SANTA CLARA - ServiceNow (NYSE:NOW), a prominent player in the software industry with a market capitalization of $195.24 billion, introduced AI Experience, a unified conversational interface designed to integrate artificial intelligence across enterprise workflows, according to a company press release. The company, which maintains impressive gross profit margins of 78.52%, continues to innovate in the enterprise software space. InvestingPro analysis shows ServiceNow has maintained strong financial health, with 13 additional key insights available to subscribers.

The new offering serves as an entry point for employees to access information and collaborate with AI through multiple modalities including voice, text, and image. It extends across various workflows, including ServiceNow’s Customer Relationship Management (CRM) solution. With revenue growth of 21.12% over the last twelve months, ServiceNow demonstrates strong market momentum in enterprise software solutions.

AI Experience introduces several new capabilities including AI Voice Agents for hands-free support, AI Web Agents that can complete tasks across third-party applications, AI Data Explorer for connecting insights across data sources, and AI Lens for converting visual information into actionable steps.

The platform includes AI Control Tower, described as a central hub for governing and managing AI assets, which provides enterprises with security controls and monitoring capabilities. ServiceNow also announced flexibility in AI model providers, allowing customers to choose from ServiceNow’s native large language models or third-party options from Microsoft, Anthropic, and Google.

"By creating a unified, contextual, and intuitive AI Experience for the enterprise, we’re putting AI into the flow of work, meeting users where they are and empowering them with access to workflows, data, and AI agents," said Amy Lokey, executive vice president and chief experience officer at ServiceNow.

For CRM applications, ServiceNow states the platform transforms customer relationship management from a system of record into a system of action, with AI agents handling manual tasks like scanning tickets and flagging patterns.

AI Lens is currently available, while AI Voice Agents, AI Web Agents, AI Data Explorer, and AI-powered Configure, Price, Quote solution are expected to be available by the end of 2025, according to the company. Investors tracking ServiceNow’s progress can access comprehensive analysis and the latest financial metrics through InvestingPro’s detailed research reports, which provide in-depth coverage of 1,400+ top US stocks.

In other recent news, ServiceNow has filed an amendment to its prospectus supplement related to the resale of shares acquired through its acquisition of Logik.io. This amendment includes an additional 609 shares of common stock, reflecting a post-closing price adjustment as specified in the merger agreement. On another front, ServiceNow has unveiled its new Zurich platform, which introduces enhanced AI capabilities, including multi-agent AI development and autonomous workflows. This update also features new developer tools that allow for natural language "vibe coding," enabling employees to create applications through conversational language.

Additionally, ServiceNow is offering federal agencies significant discounts of up to 70% on its software to promote the adoption of AI tools in government operations. This initiative is part of a OneGov agreement with the U.S. General Services Administration aimed at modernizing federal agencies with AI-driven solutions. Truist Securities has reiterated its Buy rating for ServiceNow, maintaining a price target of $1,200.00. The firm noted that despite concerns, ServiceNow is not currently experiencing reductions in seat counts among its customers.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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