Sinclair appoints Daniel Maas as VP of Business Development

BALTIMORE - Sinclair Broadcast Group, Inc. (NASDAQ: SBGI), a media company with a market capitalization of $943 million and maintaining a solid dividend track record spanning 16 years, has announced the appointment of Daniel Maas as the Vice President of Business Development for AMP Media, the company’s original content division. According to InvestingPro analysis, the company currently offers an attractive 7.4% dividend yield. Maas, who brings over 15 years of experience in the media industry, will be responsible for leading strategic growth initiatives for AMP Media’s portfolio which includes original podcasts, social-first video series, and digital franchises.

Maas’s previous role was as Head of Media at Betr, where he was pivotal in launching its digital content division. His career has also seen him in key positions at Wave Sports + Entertainment, DAZN, the NBA, and CBS Interactive, where he contributed significantly to the development and success of various digital franchises.

Kevin Cotlove, EVP and Chief Digital Officer at Sinclair, commented on the appointment, stating that Maas’s expertise in media, sports, and entertainment, as well as his track record in building digital franchises, will be invaluable as Sinclair seeks to expand AMP Media’s audio and social content offerings.

Expressing enthusiasm about his new role, Maas shared his eagerness to work with the Sinclair team to further its digital and social business, scale audiences, and enhance the company’s original content portfolio and monetization strategies.

Maas is an MBA graduate from NYU Stern School of Business and holds an undergraduate degree magna cum laude from the University of Pennsylvania.

Sinclair is a diversified media company that provides services to 185 television stations across 85 markets, operates the Tennis Channel, and owns multicast networks such as CHARGE, Comet, ROAR, and The Nest. It also runs NewsON, a significant streaming aggregator of local news content in the U.S. AMP Media, a part of Sinclair, is known for producing a growing range of digital content and original podcasts. The company demonstrates strong financial fundamentals with a current ratio of 2.08, indicating healthy liquidity, and generated $3.5 billion in revenue over the last twelve months. InvestingPro analysis reveals additional insights about Sinclair’s financial health and growth potential, with 5 more exclusive ProTips available to subscribers.Want to make informed investment decisions? Access comprehensive analysis and Fair Value estimates for Sinclair and 1,400+ other US stocks through InvestingPro’s detailed Research Reports.

This news is based on a press release statement from Sinclair, Inc.

In other recent news, Sinclair Broadcast Group reported stable media revenue for the first quarter of 2025, meeting expectations. Distribution revenues rose by $15 million year-over-year, while consolidated adjusted EBITDA exceeded guidance by $9 million but fell $27 million from the previous year. Looking ahead, Sinclair anticipates a slight decrease in media revenues for the second quarter, amid macroeconomic uncertainties affecting advertising visibility. The company remains optimistic about potential Federal Communications Commission (FCC) deregulation and expects strong sports advertising in the latter half of the year. Additionally, Sinclair announced the hiring of Jeff Blackburn as Chairman and CEO of Tennis Channel, aiming to expand its digital and streaming footprint. Analyst discussions during the earnings call touched on potential FCC regulatory changes and Sinclair’s acquisition strategy, reflecting investor interest in the company’s future direction. Sinclair’s executives also highlighted their focus on deleveraging the local media group and adapting to shifting viewer habits. The company continues to face challenges such as macroeconomic uncertainty and reduced advertising visibility.

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