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DENVER - SOBR Safe, Inc. (NASDAQ:SOBR), a micro-cap technology company valued at under $1 million specializing in alcohol detection technology, has partnered with Orbiit, an AI-driven alcohol recovery platform, to launch a new program aimed at aiding individuals with Alcohol Use Disorder (AUD). According to InvestingPro data, the company maintains a healthy gross profit margin of 40% despite its early-stage status. This strategic alliance brings together SOBRsafe’s transdermal alcohol detection wristband and Orbiit’s AI-powered engagement platform to offer a comprehensive recovery solution.
The partnership was announced today, with the goal of addressing the treatment gap for the over 28 million people in the U.S. who suffered from AUD in 2023, as reported by AmericanAddictionCenters.org. The collaboration seeks to provide a non-invasive and data-driven approach to sobriety, combining continuous alcohol monitoring with AI-driven support. The announcement has contributed to SOBR’s recent market momentum, with InvestingPro showing a significant 22.5% stock price increase over the past week.
SOBRsafe’s wearable device, the SOBRsure™ Band, provides passive, touch-based alcohol detection and acts as a visual commitment to sobriety. It is complemented by Orbiit’s round-the-clock AI support system, which delivers personalized interventions and structured micro-courses designed to reinforce recovery habits. Additionally, the program includes SMS Accountability Messaging to maintain user engagement with daily encouragement and insights.
David Gandini, CEO of SOBRsafe, expressed enthusiasm about the partnership with Orbiit, highlighting the potential of the combined technologies to support individuals on their sobriety journey. Dr. Edward Valentin, a neuroscientist at Emory University and consultant for Orbiit, emphasized the alignment of the program with behavioral science principles, which could enhance accountability and long-term recovery success.
The Orbiit Recovery Program, a six-month initiative priced at $3,995, includes the SOBRsure band and full access to Orbiit’s platform. The program is accessible online, via text message, and through the SOBRsafe app, with future plans to integrate SOBRsure data directly within the Orbiit platform.
This initiative represents a significant step in the evolution of alcohol recovery solutions, merging wearable technology with AI to offer an innovative approach to managing AUD. With projected revenue growth of 23% for fiscal year 2024 according to InvestingPro analysts, SOBR Safe appears positioned to capitalize on this market opportunity. The company’s stock is currently trading below its Fair Value, suggesting potential upside for investors interested in the healthcare technology sector. The information for this article is based on a press release statement and financial data from InvestingPro, which offers 12 additional exclusive insights about SOBR Safe’s financial health and market position.
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