Spectrum Reach acquires ShowSeeker to streamline media buying

NEW YORK - Spectrum Reach, the advertising sales division of Charter Communications, Inc. (NASDAQ:CHTR), a prominent player in the Media industry with a market capitalization of $41.78 billion, announced Monday it has completed the acquisition of ShowSeeker, a provider of cloud-based order management systems. According to InvestingPro analysis, Charter Communications is currently trading below its Fair Value, suggesting potential upside for investors.

The acquisition aims to enhance media buying processes for advertisers and expand Spectrum Reach’s marketing solutions across the United States. ShowSeeker, founded in 2003, has developed campaign management systems that help advertisers execute orders and campaigns. With annual revenue of $55.22 billion and a P/E ratio of 7.31, Charter Communications demonstrates strong financial fundamentals.

The integration will combine ShowSeeker’s planning, order and proposal tools with Spectrum Reach’s Innovar operational automation suite. The combined solution will offer workflow capabilities including research, proposal and campaign negotiation, automated ad trafficking, creative rotation, and inventory optimization across linear, streaming and connected TV inventory.

"Bringing the ShowSeeker team’s extensive order-management expertise into the Spectrum Reach family is a meaningful step forward in our goal to enhance the advertising experience for our clients," said Rob Klippel, Senior Vice President, Product, Technology & Operations for Spectrum Reach.

Dave Hardy, ShowSeeker’s founder and CEO, will join Spectrum Reach as Vice President and General Manager. Hardy stated that the integration will "further enhance ShowSeeker’s capability to deliver innovative AdTech solutions" to current and future customers.

Spectrum Reach operates in 36 states and 91 markets, providing advertising solutions for local, regional and national clients, according to the company’s press release statement. For detailed insights into Charter Communications’ financial health, growth prospects, and additional ProTips, visit InvestingPro, where you’ll find comprehensive analysis in the Pro Research Report, available for over 1,400 US stocks.

In other recent news, Charter Communications announced the pricing of $2 billion in senior secured notes through its subsidiaries, Charter Communications Operating, LLC and Charter Communications Operating Capital Corp. The offering includes $1.25 billion in notes due 2035 with a 5.850% interest rate and $750 million in notes due 2055 with a 6.700% interest rate. The company plans to use the net proceeds for general corporate purposes, including debt repayment and potential stock buybacks. In related developments, Charter received a notice from Advance/Newhouse Partnership to suspend a share repurchase agreement, which will take effect immediately after the first repurchase closing date.

On the analyst front, Bernstein reiterated its Outperform rating on Charter Communications with a price target of $380.00, citing expectations of low-single-digit growth in both revenue and EBITDA despite anticipated subscriber losses. Wells Fargo also resumed coverage of Charter with an Equal Weight rating, highlighting the company’s strong performance compared to its peers in the challenging cable industry. These recent developments indicate active financial maneuvers and varied analyst perspectives on Charter’s market position.

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