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NEW YORK - Square, a prominent player in the financial services industry with a market capitalization of $48.36 billion, introduced Square Bitcoin on Wednesday, a new integrated bitcoin payments and wallet solution designed for small businesses. According to InvestingPro data, Block’s strong financial health score of "GREAT" underscores its capacity to launch innovative solutions. The platform enables merchants to accept bitcoin payments with zero processing fees for the first year and automatically convert card sales into bitcoin.
The new offering consists of three main components: Bitcoin Payments, Bitcoin Conversions, and a Bitcoin Wallet. The payments feature allows businesses to accept bitcoin directly from their point-of-sale systems, while the conversion tool enables automatic conversion of a percentage of daily card sales into bitcoin. The wallet functionality lets merchants manage their bitcoin alongside other business finances within their Square Dashboard.
"We’re making bitcoin payments as seamless as card payments while giving small businesses access to financial management tools that, until now, have been exclusive to the largest corporations," said Miles Suter, Head of Bitcoin Product at Block, Square’s parent company.
Square Bitcoin builds on Block’s decade-long involvement with cryptocurrency. The company, which has seen an impressive 61% price return over the past six months, has made Bitcoin Conversions available to a subset of businesses since 2024, with participating sellers accumulating 142 bitcoin as of October 1, 2025. InvestingPro analysis suggests the stock is currently undervalued, with additional insights available in the comprehensive Pro Research Report covering 1,400+ top stocks.
Joe Carlo, owner of Pink Owl Coffee and an early user of the platform, stated, "By using Bitcoin Conversions in beta, we’ve built a strong financial reserve for Pink Owl over the past two years, right from the same platform we use to make sales, run payroll, and manage inventory."
While Bitcoin Conversions is available immediately to eligible U.S.-based sellers, Bitcoin Payments will launch on November 10, 2025. The zero-fee structure for bitcoin payments will remain in place through 2026, after which a 1% processing fee will apply. With annual revenue of $23.83 billion, Block continues to demonstrate its ability to innovate while maintaining strong financial performance. Discover more detailed metrics and analysis with InvestingPro’s extensive financial toolkit.
The service is not available to businesses in New York State or outside the United States, according to the press release statement.
In other recent news, Block Inc. has garnered attention from several analyst firms with varied ratings and price targets. Jefferies maintained a Buy rating with a price target of $90, noting a decline in job listings for sales roles, which they interpret as a sign of potential future growth in U.S. Gross Payment Volume. Canaccord Genuity also reiterated a Buy rating, setting a price target of $80, and highlighted Block’s updated full-year guidance, projecting gross profit of $10.17 billion and adjusted operating income of $2.03 billion. Keefe, Bruyette & Woods expressed confidence in Block’s growth trajectory, maintaining an Outperform rating and a $95 price target, citing a potential growth inflection in the company’s business segments.
Truist Securities, on the other hand, raised its price target to $70 from $65 but maintained a Sell rating, emphasizing the role of Cash App Borrow in driving recent growth. Additionally, Katz’s Delicatessen has partnered with Block’s Square to modernize its operations, integrating Square’s commerce platform across its physical and digital sales channels. This collaboration marks a significant step for the historic deli, known for serving substantial quantities of pastrami and corned beef. These developments reflect Block’s ongoing strategic moves and analyst perspectives, offering insights into its future performance.
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