Stagwell acquires sports agency Gold Rabbit Sports

NEW YORK - Stagwell Inc. (NASDAQ: STGW), a marketing network known for transforming the industry and currently valued at $1.66 billion, has acquired Gold Rabbit Sports, a sport marketing agency recognized for its strategic work with brands and rightsholders in sports and entertainment. According to InvestingPro analysis, Stagwell appears undervalued at current levels, with strong growth potential ahead. The acquisition was announced today, with Gold Rabbit Sports set to join Stagwell’s experiential agency TEAM, deepening their collaborative efforts. This move comes as Stagwell demonstrates solid financial performance, with revenue growing nearly 5% over the last twelve months to $2.7 billion.

Gold Rabbit Sports, founded in 2020 by André Schunk and featuring Managing Partner Carter Carnegie, has established a portfolio of high-profile clients, including the Kansas City Chiefs, the Kentucky Derby, and Red Bull. The agency specializes in creating effective sponsorships, deals, and activations, and will now provide strategic counsel and campaign support within Stagwell’s network.

The move is part of Stagwell’s ongoing strategy to leverage sports marketing’s growing relevance for brands looking to engage with communities through sports partnerships. Dan Gregory, CEO of TEAM, expressed excitement about the acquisition, highlighting Gold Rabbit’s expertise in delivering unique and impactful sports marketing initiatives.

André Schunk, CEO of Gold Rabbit Sports, shared his enthusiasm for joining Stagwell, emphasizing the shared entrepreneurial spirit and the opportunity to craft cost-effective partnerships that yield measurable results for clients.

This acquisition follows Stagwell’s consistent expansion, including the intent to acquire ADK GLOBAL in January 2025 and a total of 11 acquisitions throughout 2024. Stagwell’s growth reflects its commitment to providing creative performance at scale and improving business outcomes for its clients. InvestingPro subscribers can access additional insights, including 8 more ProTips and a comprehensive analysis of Stagwell’s growth strategy through the exclusive Pro Research Report, available for over 1,400 US stocks.

Information about this acquisition is based on a press release statement.

In other recent news, Stagwell Inc. has made significant strides in its business operations. The company has introduced STAGE AI, an AI-powered upgrade to its proprietary STAGE operating system. This enhancement is intended to provide clients with more efficient technology solutions, centralizing all data sources and delivering insights with increased speed and precision.

Stagwell has also expanded its global presence, announcing the establishment of its Italian branch and the appointment of Diego Ricchiuti as CEO for Stagwell Italy. Additionally, the company has been active in acquisitions, recently acquiring a digital strategy and communications company and issuing up to $4.0 million in Class A common stock in the process.

Further expanding its digital capabilities, Stagwell has acquired Create. Group, a prominent digital communications group in the Middle East. This acquisition is set to enhance Stagwell’s digital transformation capabilities in the MENA region.

In addition to these developments, Stagwell has completed the acquisition of a global media monitoring and analytics firm, issuing 3,390,788 shares of its Class A common stock to the seller. These recent developments indicate Stagwell’s ongoing commitment to enhancing its service offerings and expanding its global footprint.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.