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NEW YORK - Stagwell (NASDAQ:STGW) announced Monday it will implement differential privacy technology from Harvard University’s OpenDP project to enhance privacy protections in its recently launched AI and data platform developed with Palantir. The marketing services company, currently trading at $5.44 with a market capitalization of $1.37 billion, has seen its shares gain over 6% in the past week according to InvestingPro data.
The technology will be integrated into the marketing platform unveiled in early November, which allows enterprises to analyze large datasets for audience identification and campaign optimization.
"We believe privacy must be built into our products and solutions from the start — not something you bolt on later," said Mark Penn, Chairman and CEO of Stagwell, in a press release statement.
The OpenDP technology adds controlled statistical noise to data, ensuring individual information remains unidentifiable while maintaining accurate aggregate analysis capabilities. This is the same technology used by the U.S. Census Bureau and has been validated in legal contexts, including by the U.S. Supreme Court.
Gary King, Weatherhead University Professor and co-director of OpenDP at Harvard, said the collaboration "will create real value for Stagwell’s product for the future of marketing."
John Kahan, Chief AI Officer of Stagwell, emphasized the company’s commitment to privacy, stating, "Data privacy is core to our DNA."
According to the company, the Palantir-Stagwell partnership is already seeing client adoption of its early MVP model in the United States.
The platform enables enterprises to analyze tens of millions of records to identify and segment audiences quickly, with the goal of improving brand performance strategies before launching campaigns.
In other recent news, Stagwell Inc. reported its third-quarter 2025 earnings, surpassing expectations with an adjusted earnings per share (EPS) of $0.24, slightly above the forecasted $0.23. The company’s total revenue reached $743 million, edging out the anticipated $742.62 million. In a separate development, Seaport Global Securities initiated coverage on Stagwell with a Buy rating and set a $10.00 price target. The firm expects a 10-11% annual revenue growth through 2030 and a 13% compound annual growth rate for adjusted EBITDA. Additionally, Stagwell has appointed James Denton-Clark as Chief Growth & Client Officer for Europe. Denton-Clark will oversee new business efforts across Europe while maintaining key client relationships. Furthermore, Stagwell’s Executive Vice President and Global Chief Marketing Officer, Ryan Linder, is set to speak at the Wall Street Journal’s CMO Council Summit. These developments highlight Stagwell’s ongoing strategic initiatives and market positioning.
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