Subaru reports 15.8% sales drop in June despite Crosstrek record

Published 01/07/2025, 16:06
Subaru reports 15.8% sales drop in June despite Crosstrek record

CAMDEN, N.J. - Subaru of America, Inc. reported vehicle sales of 46,515 units for June 2025, marking a 15.8 percent decrease compared to the same month last year when the company sold 55,228 vehicles. Year-to-date sales reached 321,775 units, representing a slight decline of 0.2 percent from the same period in 2024. The company, with annual revenue of $31.2 billion, maintains a strong financial position with an "GREAT" Financial Health Score according to InvestingPro analysis.

Despite the overall sales decrease, the Crosstrek achieved its best June performance ever with 15,994 vehicles sold, a 5.7 percent increase over June 2024. The Forester also showed positive momentum with 11,343 units sold, up 2.1 percent year-over-year, while Outback sales reached 10,608 vehicles.

Several models experienced significant sales declines, including the WRX, which fell 73.7 percent, and the Ascent, which dropped 38.4 percent compared to June 2024. The Outback also saw a substantial decrease of 37.1 percent.

"I want to thank our Subaru retailers nationwide for their efforts in June, working hard to connect with customers and build relationships that can last for the long haul," said Jeff Walters, President and Chief Operating Officer of Subaru of America, in the company’s press release.

Troy Poston, Senior Vice President of Sales, noted that "Forester and Crosstrek have continued to shine through the first half of 2025, meeting customers’ needs for safety, reliability, and longevity."

The company’s all-electric Solterra model recorded 1,175 sales in June, a 4.9 percent decrease from the same month last year, though its year-to-date sales show a 20.7 percent increase over 2024. With a robust dividend yield of 4.66% and strong financial metrics, Subaru continues to reward shareholders while investing in electrification. For detailed financial analysis and additional insights, visit InvestingPro, where subscribers can access over 30 exclusive ProTips and comprehensive financial metrics.

In other recent news, Subaru of America has announced significant changes to its executive leadership team. Yoichi Hori has been appointed as the new chairman and CEO, effective April 1, 2025. Hori, who has been with Subaru since 1996, previously held key roles in product and corporate planning and was most recently the general manager of the CTO Strategy Office at Subaru Corporation in Japan. Brian Moscatelli has been promoted to vice president of field and distributor operations, where he will oversee national field operations, training, and fleet teams. Moscatelli has been with Subaru since 1999 and has a diverse background in sales, marketing, and retailer development. Tadashi "Tady" Yoshida, the former chairman and CEO, will now serve as senior managing executive officer at Subaru Corporation, leading the Global Sales and Marketing Strategy Office. Jeff Walters, President and COO of Subaru of America, expressed confidence in the new leadership team’s ability to advance the brand. These strategic changes are part of Subaru’s broader organizational and management adjustments as it adapts to the evolving automotive industry.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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