Suzuki partners with Cerence AI for e VITARA electric vehicle assistant

TOKYO/BURLINGTON - Suzuki Motor Corporation is collaborating with Cerence Inc. (NASDAQ:CRNC), whose stock has surged over 280% in the past year, to develop an in-car assistant for its first battery electric vehicle, the e VITARA, according to a press release statement. According to InvestingPro analysis, Cerence currently appears undervalued, with strong growth potential in the automotive AI sector.

The assistant will be built on Cerence’s conversational AI technology and will include embedded navigation capabilities. The system is designed to handle free-form conversations through natural language understanding, allowing users to control vehicle functions such as air conditioning and heating through voice commands.

Suzuki will become the first Japanese automaker to implement a Cerence Assistant-powered experience in the Japanese market, adding to Cerence’s existing presence in the country.

"Suzuki and Cerence AI share a pioneering spirit, and this collaboration is yet another example of the value conversational AI brings to both automakers and their end users," said Christian Mentz, Cerence AI Chief Revenue Officer, in the announcement.

The new user experience will be available worldwide as part of Suzuki’s e VITARA model. The assistant will be tailored specifically to the e VITARA brand, featuring a bespoke design.

Cerence Inc., headquartered in Burlington, Massachusetts, specializes in AI-powered user experiences for automotive and transportation industries. The company reports that its technology has been shipped in more than 525 million cars globally.

The collaboration aims to support Suzuki’s global growth strategy while expanding Cerence’s footprint in the Japanese automotive market. With annual revenue of $246 million and technology deployed in over 525 million vehicles globally, Cerence demonstrates significant market presence. For detailed insights and 12 additional ProTips about Cerence’s market position and growth potential, visit InvestingPro.

In other recent news, Cerence Inc. reported its third-quarter fiscal year 2025 earnings, surpassing both earnings per share (EPS) and revenue forecasts. The company posted an EPS of -$0.06, which was significantly better than the expected -$0.13, and reported revenue of $62.2 million, exceeding the anticipated $54.94 million. Additionally, Cerence has filed a new patent infringement lawsuit against Apple Inc., alleging that Apple unlawfully infringed on six of its United States patents related to text input and recognition, and voice command monitoring. This legal action was filed in the United States District Court for the Western District of Texas.

In another development, Cerence has partnered with SiMa.ai to integrate its automotive-grade embedded small language model, CaLLM Edge, with SiMa.ai’s MLSoC Modalix platform. This collaboration aims to deliver intelligent, low-power conversational AI for vehicles. Furthermore, Cerence has integrated its Audio AI suite into HARMAN’s AudioworX platform, enhancing HARMAN’s automotive audio development framework with features like Speech Signal Enhancement and In-Car Communication. These recent developments highlight Cerence’s ongoing efforts to expand its technological footprint in the automotive industry.

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