Fubotv earnings beat by $0.10, revenue topped estimates
NEW YORK - Taboola (NASDAQ: TBLA) has unveiled 'Taboola for Audience,' an artificial intelligence (AI) technology designed to enhance traffic for publishers. This new platform comes at a time of massive changes happening to search engine algorithms and social media traffic patterns, as well as the emerging influence of Generative AI on content discovery.
Taboola for Audience aims to assist publishers in adapting to these changes by offering a unified audience development platform that leverages AI for advanced personalization and actionable insights. The company claims that the technology has already resulted in nearly a 10 percent increase in traffic for select publisher sites, positioning it as a major referral source behind social media and search.
Adam Singolda, CEO of Taboola, emphasized the need for publishers to have the right technologies to adapt and thrive in the face of rapid changes from Big Tech and consumer behavior shifts. He highlighted that Taboola for Audience is built on years of successful publisher relationships and is tailored to support publishers in this new environment.
The platform offers a suite of features, including exclusive acquisition channels, reader experience personalization, and real-time audience insights. These tools are designed to help editorial and commercial teams attract and retain audiences by delivering more personalized and engaging content.
Publishers like Gray Media and The Independent have endorsed Taboola for Audience, with executives from both companies acknowledging the benefits of personalized content and reader engagement facilitated by the platform.
Taboola, known for its recommendation engine for the open web, serves nearly 600 million daily active users and has established partnerships with prominent digital properties worldwide. The company also supports advertisers in reaching audiences in a brand-safe environment and is a significant player in powering e-commerce recommendations.
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On the financial side, Taboola boasts a market capitalization of $1.15 billion USD. The company has also demonstrated a solid revenue growth of 11.05% over the last twelve months as of Q1 2024, paralleling its strategic initiatives to drive traffic for publishers. Despite not being profitable over the last twelve months, analysts predict that the company will turn a profit this year, which could be a pivotal moment for Taboola's financial narrative.
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