Taboola renews partnership with Reach PLC into 13th year

Published 28/01/2025, 14:20
© Taboola PR

Taboola's AI-powered platform serves digital properties worldwide, including prominent names like Yahoo, CNBC, and BBC, reaching nearly 600 million daily active users. The company supports around 18,000 advertisers, including major e-commerce brands such as Walmart (NYSE:WMT) and eBay (NASDAQ:EBAY).Reach PLC commands a significant presence in the digital news space, with over 120 brands under its umbrella, including national and local titles, as well as U.S. brands. The publisher's platforms reach a substantial portion of the UK's online population monthly, providing news, entertainment, and sports content.This announcement is based on a press release statement and contains forward-looking statements regarding future prospects and business strategies, which involve inherent risks and uncertainties. Neither company has disclosed the financial terms of the renewed partnership.

Taboola's products, including Taboola Feed, Explore More, and in-article Ad units, aim to enhance user engagement and revenue for Reach's notable publications such as the Mirror, the Express, and OK!. The updated agreement also introduces Taboola's Header Bidding product, designed to offer publishers improved monetization options. InvestingPro data shows the company maintains a strong financial position, holding more cash than debt on its balance sheet.

Adam Singolda, Founder and CEO of Taboola, highlighted the long-term growth and commitment to readership and engagement that the partnership with Reach represents. While the company reported an EBITDA of $89.27 million in the last twelve months, analysts expect Taboola to achieve profitability this year. Piers North, Chief Revenue Officer for Reach, echoed this sentiment, emphasizing the importance of reader experience and the company's eagerness to continue its positive relationship with Taboola.For investors seeking deeper insights, InvestingPro offers additional analysis and 7 more ProTips about Taboola, along with a comprehensive Pro Research Report that transforms complex financial data into actionable intelligence.

Taboola's AI-powered platform serves digital properties worldwide, including prominent names like Yahoo, CNBC, and BBC, reaching nearly 600 million daily active users. The company supports around 18,000 advertisers, including major e-commerce brands such as Walmart and eBay.

Reach PLC commands a significant presence in the digital news space, with over 120 brands under its umbrella, including national and local titles, as well as U.S. brands. The publisher's platforms reach a substantial portion of the UK's online population monthly, providing news, entertainment, and sports content.

This announcement is based on a press release statement and contains forward-looking statements regarding future prospects and business strategies, which involve inherent risks and uncertainties. Neither company has disclosed the financial terms of the renewed partnership.

In other recent news, Taboola delivered strong Q3 results, reporting a 20% increase in revenue to $433 million and a 30% surge in ex-TAC gross profits to $166.4 million. The company's adjusted EBITDA saw a significant rise, reaching $47.9 million with a margin of 29%, despite a reported net loss of $6.5 million for the quarter. On the other hand, Alpha Star Acquisition Corporation extended its merger deadline to June 15, 2025, allowing the company additional time to finalize a merger or acquisition. Shareholders also approved a modification to the company's investment management trust agreement, permitting up to six monthly extensions for account liquidation, each requiring a deposit of $35,000.

JMP Securities revised Taboola's stock target to $5 from $6, anticipating a substantial slowdown in growth for the year ahead due to the addition of Yahoo to Taboola's revenue stream in 2024. However, JMP Securities remains positive on the stock, highlighting a value proposition supported by its current trading levels relative to projected earnings before interest, taxes, depreciation, and amortization for the next year. InvestingPro's analysis also indicates the stock is currently undervalued, emphasizing management's aggressive share buybacks and strong balance sheet position. These recent developments underscore the company's robust performance and strategic growth.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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