TBLA stock touches 52-week low at $2.86 amid market shifts

Published 27/02/2025, 21:56
© Taboola PR

In a challenging market environment, Taboola.com Ltd. (TBLA) stock has reached its 52-week low, trading at $2.86. According to InvestingPro analysis, technical indicators suggest the stock is in oversold territory, with a market capitalization of $977 million. The company, known for its content discovery and native advertising platform, has faced headwinds that have pressured its stock price over the past year. Investors have witnessed a significant downturn in the stock’s performance, with the 1-year change data reflecting a steep decline of -34.87%. This downturn highlights the volatility and the challenges faced by the ad-tech industry, as companies navigate through shifting advertising budgets and changing consumer behavior online. InvestingPro analysis indicates the stock is currently trading below its Fair Value, with 12 additional ProTips available to subscribers, including insights on revenue multiples and growth prospects.

In other recent news, Taboola reported its fourth-quarter earnings for 2024, revealing a slight miss on earnings per share (EPS) compared to market expectations. The company posted an EPS of $0.10, falling short of the $0.11 forecast, with revenue also below expectations at $410 million versus the anticipated $476.56 million. For the full year 2024, Taboola achieved revenues of $1.77 billion and a notable 25% increase in Ex TAC Gross Profit, reaching $667.5 million. Despite these figures, analysts have adjusted their outlooks on the company. Benchmark lowered Taboola’s stock price target to $4.50 from $5.00, maintaining a Buy rating, while B. Riley downgraded the stock from Buy to Neutral, setting a price target of $4.00. Citizens JMP also downgraded Taboola to Market Perform, citing a smaller-than-expected market for native advertising and lower 2025 guidance. The company is pivoting towards its new product, Realize, aiming to expand into performance advertising beyond native ads. Despite the challenges, Taboola’s management remains focused on leveraging its scalable first-party data and AI tools to drive future growth.

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