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Investing.com -- Temu, the global e-commerce platform, reported significant user growth in the second quarter of 2025, with global monthly active users (MAU) reaching 416.5 million, representing a 68% year-over-year increase and a 3% quarter-over-quarter rise.
The platform’s daily active users (DAU) grew to 70.5 million in 2Q25, up 65% year-over-year and 6% quarter-over-quarter, according to the latest progress check.
Regional performance varied significantly across markets. The European Union showed strong growth with MAU increasing 74% year-over-year, accounting for 34% of Temu’s global user base. Latin America demonstrated even stronger growth with MAU rising 122% year-over-year, making up 26% of total users.
In contrast, the United States market experienced a decline, with MAU dropping 28% year-over-year, reducing its share to 11% of Temu’s global users. Similarly, US daily active users fell 35% compared to the same period last year.
Global monthly downloads reached 113 million in the second quarter, down 7% year-over-year and 14% quarter-over-quarter. US downloads saw the steepest decline at 77% year-over-year, while Latin American downloads grew 17% compared to the same period last year.
Despite the quarterly download slowdown, Temu’s cumulative downloads hit a milestone of 1.0 billion in 2Q25, representing a 93% year-over-year increase and a 12% quarter-over-quarter rise. Latin America led this growth with cumulative downloads up 148% year-over-year.
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