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SCOTTSDALE, Ariz. - The Joint Corp. (NASDAQ:JYNT), a nationwide operator of chiropractic clinics with annual revenue of $53.45 million and an impressive 78% gross margin, announced Tuesday that Debbie L. Gonzalez will join the company as Chief Marketing Officer effective October 7, 2025.
Gonzalez will replace outgoing CMO Lori Abou Habib, according to the company statement. She brings experience from previous marketing leadership roles, most recently serving as CMO and Senior Vice President of Global Marketing and Communications at Concentrix, a Fortune 500 company. According to InvestingPro data, this leadership change comes as the company maintains a strong balance sheet with minimal debt and healthy liquidity ratios.
"Debbie has extensive experience in leading transformation of global brand strategies and in marketing capabilities for multi-site retail as well as health and wellness concepts," said Sanjiv Razdan, CEO, President and Director of The Joint Corp.
Prior to Concentrix, Gonzalez served as Chief Brand and Marketing Officer at Massage Envy Franchising, where she repositioned the business and centralized performance marketing operations. Her career also includes product leadership positions at PetSmart, Herman Miller, and Gerber.
Gonzalez holds an MBA from Thunderbird and a BBA in Economics from the University of San Diego. She currently serves on the board of El Pollo Loco.
The Joint Corp. operates over 950 chiropractic care locations nationwide with more than 14 million annual patient visits. The company employs a retail healthcare business model focused on making chiropractic care accessible without requiring insurance.
Based on a press release statement, The Joint Corp. is pursuing a strategy to position itself as a health and wellness services company while continuing its franchise-based expansion.
In other recent news, The Joint Corp. reported its Q2 2025 earnings, revealing a mixed financial performance. The company posted an earnings per share (EPS) of $0.01, surpassing analysts’ expectations of a $0.04 loss per share. However, revenue slightly missed projections, coming in at $13.3 million against the anticipated $13.32 million. Additionally, The Joint Corp. finalized a separation agreement with its former Chief Financial Officer, Jake Singleton. The agreement, dated August 22, 2025, details that Mr. Singleton will receive separation benefits, including a cash payment equal to six months of his base salary and additional payments totaling over $51,000. Furthermore, if Mr. Singleton chooses to continue his group health insurance under COBRA, the company will cover up to six months of those costs. These developments highlight significant transitions within The Joint Corp.
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