Tinder expands facial verification across US to combat fake profiles

LOS ANGELES - Match Group (NASDAQ:MTCH) announced Wednesday the U.S. rollout of Face Check, a facial verification feature on its Tinder app that confirms users are real and match their profile photos. The company, which maintains a robust gross profit margin of 74% and has seen revenue growth of 8.11% over the last twelve months, continues to invest in user safety features.

The technology, which requires new users to take a video selfie within the app, is now mandatory for all new users in seven countries and California, with plans to expand to additional U.S. states in the coming months, according to a company press release.

Face Check verifies that a person is physically present and matches their profile photos. Users who pass the verification receive Tinder’s Photo Verified badge. The system can also detect when the same face appears across multiple accounts.

Match Group reports that in markets where the feature has already launched—including Colombia, Canada, Australia, India, and several Southeast Asian countries—there has been over a 60% decrease in exposure to potential bad actors and over 40% decrease in bad actor reports. According to InvestingPro data, the company maintains a healthy current ratio of 2.87, indicating strong capability to fund such safety innovations. Get access to 8 more exclusive InvestingPro Tips and comprehensive analysis through the Pro Research Report.

"Safety is an essential part of the Tinder experience, built into how people join, match, and connect," said Spencer Rascoff, CEO of Match Group and head of Tinder.

The company designed the feature with privacy considerations, stating that video selfies are deleted shortly after review, while encrypted face data is stored only to verify new photos, detect fraud, and prevent duplicate accounts.

Match Group plans to introduce Face Check across additional apps in its portfolio in 2026.

In other recent news, Vimeo, Inc. has announced a definitive agreement to be acquired by Bending Spoons in an all-cash transaction valued at approximately $1.38 billion. Under the terms of the agreement, Vimeo shareholders will receive $7.85 per share, which is a 91% premium over the company’s 60-day volume-weighted average share price as of September 9, 2025. Meanwhile, IAC/InterActiveCorp has been the focus of several analyst updates. Citizens reiterated a Market Outperform rating on IAC, citing potential growth drivers like D/Cipher+’s role in consolidating advertising demand onto People Inc.’s platform. Benchmark also maintained a Buy rating with a $60 price target for IAC, while Jefferies adjusted its price target to $45, noting that IAC’s second-quarter results were broadly in line with expectations but did not meet higher investor expectations. Goldman Sachs increased its price target for IAC to $46, highlighting the company’s digital growth and rebranding efforts with DotdashMeredith to People Inc. These developments indicate a period of strategic adjustments and potential growth for both Vimeo and IAC.

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