TNL Mediagene launches AI-powered content marketing initiative in Japan

Published 04/09/2025, 13:38
TNL Mediagene launches AI-powered content marketing initiative in Japan

NEW YORK/TOKYO - TNL Mediagene (NASDAQ:TNMG), a digital media company currently valued at $11.77 million, announced Thursday the launch of an AI-powered content marketing initiative through its subsidiary Infobahn, integrating artificial intelligence across the marketing workflow from analysis to performance evaluation.

The initiative aims to enhance efficiency throughout the content marketing process, with AI supporting market analysis, strategy planning, content creation, and performance measurement while maintaining human oversight through a Human-In-The-Loop system.

"Adding a suite of new AI-powered capabilities to our content marketing toolkit that we can offer to our clients is something we are very excited about and allows us to stay nimble and keep our offering fresh," said Motoko Imada, Co-Founder and President of TNL Mediagene.

Infobahn, a Japan-based digital marketing company with 26 years of operation, specializes in developing brand identity and marketing campaigns through visual content and storytelling. The subsidiary is part of TNL Mediagene’s Digital Studio business unit, which contributed approximately $20.5 million to the company’s fiscal year 2024 consolidated revenue, representing 42% of total revenue with a growth rate of 33%. According to InvestingPro data, the company’s overall revenue growth stands at 35.31%, though it faces challenges with profitability, as indicated by its negative EBITDA of $45.31 million.

The Japan content marketing market, estimated at over $5 billion as of 2023, is characterized by its emphasis on high-quality, visually appealing, and culturally relevant content across multiple channels. InvestingPro analysis reveals several challenges facing TNL Mediagene, including cash burn rate and short-term liquidity concerns. Subscribers can access 8 additional key insights about TNMG’s financial health and market position.

TNL Mediagene was formed in May 2023 through the merger of Taiwan’s The News Lens Co. and Japan’s Mediagene Inc. The company operates media brands in Japanese, Chinese, and English, covering news, business, technology, and lifestyle content. The company’s stock has experienced significant volatility, with a current price of $0.38, representing a substantial decline from its 52-week high of $34.08. For detailed analysis and Fair Value estimates, visit InvestingPro.

The information in this article is based on a company press release statement.

In other recent news, TNL Mediagene reported significant achievements in various areas during the first half of 2025. The company’s Commerce business surpassed $20 million in gross merchandise value (GMV) by May, driven by its Content Commerce initiatives. TNL Mediagene also highlighted a 34% year-over-year growth in its Technology business unit, contributing $14.2 million to fiscal year 2024 revenue. Additionally, the company experienced a 9% increase in social media followers, reaching 10.5 million by June, and saw a doubling in monthly views and unique visitors on its YouTube channel, "The News Lens."

The company made strategic expansions, including entering new language markets and implementing AI technology, which enabled the publication of over 5,000 articles since 2024. Notably, more than 1,200 articles were produced with AI assistance in the second quarter of 2025 alone. TNL Mediagene also strengthened its leadership team by appointing TJ Park as General Counsel and Naoko Okumoto as an independent director. Park previously worked at Morrison & Foerster LLP, specializing in cross-border capital markets and corporate governance. These developments reflect TNL Mediagene’s active engagement in growth and innovation strategies.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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