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NEW YORK/TOKYO - TNL Mediagene (NASDAQ:TNMG), a Tokyo-based digital media and data group trading at $0.33 with a market cap of $9.28 million, announced Wednesday a strategic initiative to incorporate digital assets into its business model and establish a digital asset treasury limited to bitcoin, ethereum and solana. According to InvestingPro data, the company’s stock has declined nearly 96% year-to-date.
The company has formed an advisory group comprising experts from companies including CoinDesk, Nonagon, hottolink and Matter Labs to oversee the implementation of its digital asset treasury strategy.
TNL Mediagene emphasized that its strategy will exclude other digital assets that do not meet standards of scale, liquidity, institutional adoption and regulatory transparency.
"We see tremendous potential in digital assets and the multitude of ways a digital asset treasury strategy can benefit and create synergies with our existing high-growth, high-visibility media business," said Joey Chung, Co-Founder and CEO of TNL Mediagene.
The company stated that the initiative is designed to enhance financial flexibility while opening new business opportunities in the digital asset space where it can leverage its media reach and data analytics expertise.
According to Co-Founder and President Motoko Imada, Japan’s crypto market has developed into "one of the more robust and regulated markets globally," with recent tax reform proposals suggesting a shift from progressive rates up to 55% toward a flat 20% rate by fiscal year 2026.
TNL Mediagene reported $48.5 million in consolidated revenue for fiscal year 2024, representing 35% year-on-year growth, though InvestingPro data shows the company remains unprofitable with negative EBITDA of $45.31 million. The company claims 45+ million monthly unique users across its digital properties. Subscribers to InvestingPro can access 8 additional key financial insights about TNMG’s performance and outlook.
The company expects to finalize key details of its digital asset treasury strategy, including allocation of treasury assets and timing of financing, in the coming months, according to the press release statement.
In other recent news, TNL Mediagene reported significant growth in social media and video content metrics for the first half of 2025. The company’s social media followers increased by 9% year-on-year, reaching 10.5 million in June 2025, while its YouTube channel saw a 100% growth in monthly views and unique visitors. Additionally, TNL Mediagene launched an AI-powered content marketing initiative through its subsidiary Infobahn, aiming to enhance efficiency in market analysis, strategy planning, and content creation. The company also announced progress in its AI initiatives, with its AI-assisted translation system enabling the publication of over 5,000 articles since 2024. In an effort to strengthen its team, TNL Mediagene appointed TJ Park as General Counsel and Naoko Okumoto as an independent director to its Board. The company highlighted its expansion into new language markets and content commerce partnerships as key achievements during the first half of 2025.
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