Truist launches premium visa card for small businesses with high spend

Published 02/10/2025, 13:14
Truist launches premium visa card for small businesses with high spend

CHARLOTTE - Truist Financial Corporation (NYSE:TFC), a financial powerhouse with a market capitalization of $58.76 billion and an attractive 4.56% dividend yield, unveiled its Business Premium Visa Infinite credit card on Thursday, becoming the first super-regional bank to offer a Visa Business Infinite product. According to InvestingPro analysis, Truist currently appears undervalued based on its Fair Value assessment.

The new card targets small businesses with significant annual expenditures, offering 2% unlimited cash back with an additional 10% loyalty cash bonus when rewards are redeemed into eligible Truist Business Deposit accounts. Approved clients can access unsecured credit lines ranging from $15,000 to $100,000.

The card includes a $1,000 welcome bonus for customers who spend $15,000 in eligible purchases within the first 90 days. It carries a $299 annual fee, which is waived for the first year and in subsequent years for businesses spending more than $100,000 annually.

"This card is designed for business owners who want premium benefits without the hassle," said Chris Ward, Truist Head of Enterprise Payments, in the press release announcing the launch.

Additional features include no foreign transaction fees, 24/7 concierge service, trip delay coverage, auto rental protection, and price protection.

The card will be available exclusively through Truist branches and business banking teams, according to the company statement.

Denise Press, Head of Small Business, NA, Visa Commercial Solutions, said the card "reflects our shared focus on enabling smarter, more efficient ways for businesses to manage spend and reinvest in growth."

Truist, headquartered in Charlotte, North Carolina, reported total assets of $544 billion as of June 30, 2025, positioning itself as a top-10 commercial bank in the United States. The bank has demonstrated strong financial performance with $18.17 billion in revenue and maintains an impressive 53-year streak of consecutive dividend payments, according to InvestingPro data. Investors can access detailed analysis and 12+ additional ProTips about Truist’s financial health through InvestingPro’s comprehensive research reports.

In other recent news, Truist Financial Corporation has announced its latest quarterly earnings, declaring a regular cash dividend of $0.52 per common share, set to be paid on September 2, 2025, to shareholders of record as of August 8, 2025. Additionally, Truist has declared dividends on several series of its preferred stock, with payment dates also in September. The company has made significant leadership changes, appointing Jenna Kelly as head of the Consumer and Retail practice group within Truist Corporate Banking and Travis Rhodes as North Carolina West regional president for its Commercial Banking business. Meanwhile, Wells Fargo downgraded Truist Financial from Overweight to Equal Weight, citing concerns about the company’s growth strategy despite a new five-year investment plan. Truist has also updated its bylaws to revise board procedures and director age limits, enhancing disclosure requirements for shareholder proposals and director nominations. In related governance news, Enterprise Financial Services Corp has appointed Lars C. Anderson to its board, expanding the board size from 11 to 12 members. These developments reflect ongoing strategic and governance adjustments within these financial institutions.

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