TryHard Holdings transfers stake in MUSIC CIRCUS amid rebranding

Published 10/09/2025, 13:14
TryHard Holdings transfers stake in MUSIC CIRCUS amid rebranding

OSAKA - TryHard Holdings Limited (NASDAQ:THH), whose shares have surged nearly 19% in the past week according to InvestingPro data, has transferred a portion of its shares in MUSIC CIRCUS Inc. to SBI Holdings, Inc., NEXYZ. Group, and other shareholders, according to a press release issued Wednesday.

Following this transaction, MUSIC CIRCUS will be renamed SBI MUSIC CIRCUS Inc. While reducing its ownership stake, TryHard will remain a shareholder in the rebranded entity.

The move is part of a capital alliance executed last year between the companies. The collaboration aims to combine SBI’s financial expertise and network, NEXYZ’s marketing capabilities, and TryHard’s entertainment planning know-how to accelerate SBI MUSIC CIRCUS’s expansion in Japan and internationally.

SBI MUSIC CIRCUS has developed into one of Japan’s largest music festivals, with particular popularity among younger audiences. The company specializes in planning, coordination, and management of music festivals and entertainment events.

In a related development, the annual Kansai-based fireworks event Senshu Yume Hanabi will be rebranded as SBI Maihanabi.

TryHard Holdings, incorporated in the Cayman Islands with operations based in Japan, focuses on lifestyle entertainment through event curation, consultancy services, venue sub-leasing, and restaurant operations.

The company stated that despite the reduced ownership stake, the transaction represents a strategic step to strengthen partnerships and increase overall group enterprise value through enhanced collaboration.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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