Twilio launches new features to enhance customer engagement

Published 15/07/2025, 14:38
Twilio launches new features to enhance customer engagement

SAN FRANCISCO - Twilio (NYSE:TWLO), the $18.3 billion customer engagement platform provider with over $4.5 billion in annual revenue and strong financial health according to InvestingPro, has announced the general availability of three new platform features designed to improve customer engagement capabilities for businesses, according to a company press release.

The customer engagement platform provider, which maintains a robust balance sheet with more cash than debt and has seen its stock surge over 100% in the past year, has released Event Triggered Journeys in Twilio Engage, Data Residency for Email (EU), and WhatsApp Business Calling on Programmable Voice. For deeper insights into Twilio’s financial strength and growth prospects, InvestingPro offers 13 additional exclusive tips and comprehensive analysis.

Event Triggered Journeys enables businesses to respond to customer behavior in real-time with context-rich information, allowing companies to manage use cases such as cart abandonment and onboarding flows dynamically across devices.

Data Residency for Email (EU) allows businesses to maintain control over customer data within European borders, potentially improving delivery performance while simplifying compliance with regional regulations. The feature ensures email sending, tracking, and recipient data are primarily managed within the EU region.

"At HireData, storing email data in the EU isn’t just about compliance, it’s essential to maintaining trust with our predominantly European user base," said Jeroen Sakkers, Founder & CEO of HireData.

The third feature, WhatsApp Business Calling on Programmable Voice, enables businesses to integrate voice capabilities into WhatsApp conversations, allowing for transitions between messaging and voice channels within a single conversation.

Inbal Shani, Chief Product Officer and Head of R&D at Twilio, stated, "With Data Residency for Email (EU), WhatsApp Business Calling, and our next-generation orchestration capabilities in Twilio Segment, we’re helping businesses respond to customer behavior and earn their trust in real time."

The company noted that these updates come at a time when consumer trust in how businesses handle data remains low, with only 15% of consumers reporting they absolutely trust brands with their data, according to Twilio’s research. With a healthy current ratio of 4.78 and analysts expecting profitability this year, Twilio appears well-positioned to continue investing in trust-building initiatives. Get the complete picture of Twilio’s market position and future potential with InvestingPro’s detailed research report, part of their coverage of over 1,400 US stocks.

In other recent news, Salesforce has received a boost from Wolfe Research, which increased its price target to $340 from $290 while maintaining an Outperform rating. This upgrade follows a positive assessment of Salesforce’s Agentforce World Tour event, where customer adoption and enthusiasm for the company’s new pricing model were noted. The new pricing is seen as more affordable, particularly for internal use cases, which could accelerate adoption. Additionally, Salesforce’s Data Cloud and Agentforce platforms are gaining interest, with a significant portion of surveyed customers planning to adopt these offerings.

Twilio has also been the focus of analyst attention, with Wolfe Research raising its price target to $155 and maintaining an Outperform rating. The firm’s optimism stems from Twilio’s SIGNAL conference, which highlighted real-world applications of its technology and a growing interest in voice technology. JMP Securities has maintained a Market Outperform rating for Twilio, with a price target of $165, reflecting confidence in the company’s strategic direction following its annual user conference.

Stifel has kept a Hold rating on Twilio, with a price target of $110, acknowledging the company’s efforts in AI integration and its collaboration with Microsoft. Meanwhile, Goldman Sachs has reiterated a Buy rating and a $145 price target for Twilio, emphasizing its strategic initiatives in the Customer Experience as a Service market and its partnership with Microsoft to enhance AI capabilities. These developments indicate a strong focus on innovation and strategic partnerships for both Salesforce and Twilio.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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