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BOLINGBROOK, Ill. - Ulta Beauty (NASDAQ:ULTA), the $24.3 billion beauty retailer with impressive gross margins of 43%, has launched UB Marketplace, a curated third-party platform now available on ulta.com and the Ulta Beauty app, the company announced Tuesday. According to InvestingPro data, the company maintains strong financial health with a "GREAT" overall score.
The new marketplace, powered by Mirakl’s enterprise technology, features 100 beauty and wellness brands at launch, with plans to expand its assortment over the next 12-18 months. The platform integrates with Ulta’s existing e-commerce experience, offering unified search, cart and checkout functions. This expansion comes as Ulta Beauty demonstrates strong market performance, with a notable 48% price return over the past six months.
Brands available through the marketplace span categories including Wellness, Grooming & Personal Care, Luxury, Pro Tools, Tech Innovations, and Global Beauty. Initial offerings include Manucurist nail care, Apotheke home fragrances, ATWATER and Oars + Alps grooming products, Babe Lash innovations, French skincare brands Nuxe and A313, Ogee clean beauty products, and Saturday Skin K-beauty treatments.
"UB Marketplace allows us to deliver more newness, faster entry into emerging subcategories and trends, and deeper category authority — while keeping the guest experience unmistakably Ulta Beauty," said Lauren Brindley, chief merchandising and digital officer at Ulta Beauty.
The platform maintains Ulta’s existing customer benefits, including Ulta Beauty Rewards on eligible purchases and in-store returns for marketplace items at more than 1,400 locations. In-store returns are facilitated through Happy Returns.
According to the company’s press release statement, participation in the marketplace is by invitation only to ensure quality standards. The platform is open exclusively to brands rather than third-party sellers.
UB Marketplace represents a key component of the company’s Ulta Beauty Unleashed strategy to scale new business opportunities. For detailed analysis and additional insights about Ulta Beauty’s growth potential, investors can access the comprehensive Pro Research Report available on InvestingPro, which covers over 1,400 top US stocks with actionable intelligence for smarter investing decisions.
In other recent news, Ulta Beauty has been the focus of multiple analyst assessments, highlighting its current market position and potential for growth. UBS reiterated its Buy rating on Ulta Beauty, setting a price target of $680, citing strong performance from the company’s new leadership team and an improving industry backdrop. Canaccord Genuity also raised its price target for Ulta Beauty to $653, emphasizing the company’s dedication to enhancing customer experience through improved merchandising and a robust loyalty program. DA Davidson maintained its Buy rating with a $625 price target, noting Ulta’s prominent presence in recent news following its earnings report and conference presentations. Additionally, TD Cowen identified Ulta Beauty as a well-positioned retailer as artificial intelligence continues to reshape grocery shopping patterns. The firm noted that referrals from ChatGPT.com have increased significantly for Ulta Beauty, indicating growing consumer engagement. These developments suggest a positive outlook for Ulta Beauty as it continues to adapt and thrive in the evolving retail landscape.
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