Upland Software’s BA Insight now available in AWS Marketplace

Published 24/07/2025, 14:30
Upland Software’s BA Insight now available in AWS Marketplace

AUSTIN - Upland Software, Inc. (NASDAQ:UPLD), a technology company currently trading at $1.96, down nearly 65% from its 52-week high of $5.64, announced Thursday that its BA Insight platform is now available in the new AI Agents and Tools category of AWS Marketplace, allowing customers to discover and deploy the company’s AI enablement and enterprise search solutions using their AWS accounts. According to InvestingPro data, despite recent market challenges, management has been actively buying back shares, showing confidence in the company’s future.

The BA Insight platform helps organizations build secure access to enterprise knowledge, prepare and enrich that knowledge, and deliver it in a transparent and scalable way to support generative AI deployments. The company maintains a robust gross profit margin of 70.8%, although revenue has declined by 8.2% over the last twelve months.

"By offering BA Insight in AWS Marketplace, we’re providing customers with a streamlined way to access our AI enablement platform, helping them buy and deploy agent solutions faster and more efficiently," said Dan Doman, Chief Operating and Product Officer at Upland Software.

According to the company’s press release statement, BA Insight includes over 95 connectors that securely link enterprise knowledge into AWS tooling, along with knowledge enrichment capabilities to improve data quality before AI consumption.

The availability in AWS Marketplace is expected to accelerate procurement processes for customers seeking AI solutions, reducing time needed for vendor evaluations and complex negotiations while maintaining visibility and control over licensing through their AWS accounts.

Upland Software describes itself as a provider of AI-powered knowledge and content management software serving industries including life sciences, legal, and professional services.

The BA Insight platform can be found in AWS Marketplace under listings for Amazon Kendra and Amazon OpenSearch integrations.

In other recent news, Upland Software reported its first-quarter 2025 earnings, which exceeded expectations. The company’s revenue surpassed forecasts, highlighting strong financial performance in the period. Additionally, Upland Software’s adjusted EBITDA and free cash flow demonstrated robust financial health. Following the earnings announcement, the company made a strategic decision to divest its Mobile Messaging product line, netting $10 million from the sale. This divestiture is expected to reduce Upland’s full-year 2025 revenue by $25 million but will not impact adjusted EBITDA. In leadership changes, Karen Cummings, the President and Chief Operating Officer, announced her retirement effective July 31. Daniel Doman, currently the Chief Product Officer, will step into the role of Chief Product and Operating Officer starting August 1. Analyst firm Needham maintained its Hold rating on Upland Software, acknowledging the company’s efforts to streamline operations and refine its product portfolio.

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