Urgently to provide roadside assistance for Sony Honda’s AFEELA

VIENNA - Urgently, Inc. (NASDAQ:ULY), a provider of AI-powered roadside assistance services trading near its 52-week low of $2.75, announced a partnership with Sony Honda Mobility of America (SHMA) to offer nationwide roadside coverage for owners of the upcoming AFEELA electric vehicle. According to InvestingPro data, the company’s stock has declined over 61% in the past year, though analysts see significant upside potential.

According to the press release, Urgently will provide roadside assistance services across all 50 states and the District of Columbia when SHMA begins delivering its AFEELA 1 model in California in 2026. With revenue of $131.24 million in the last twelve months and a concerning cash burn rate, InvestingPro analysis indicates the company faces financial challenges that investors should monitor closely.

"Our partnership with Sony Honda Mobility and their AFEELA brand centers on delivering an exceptional customer assistance experience that matches their groundbreaking vehicle launch," said Matt Booth, Chief Executive Officer of Urgently.

The companies stated they are already preparing for service integration to align with the AFEELA 1 delivery schedule, ensuring roadside assistance will be available from the vehicle’s launch.

Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America, said the partnership allows SHMA to "offer our customers unmatched confidence on the road" while maintaining focus on innovation.

AFEELA represents a joint venture between Sony Group Corporation and Honda Motor Co., Ltd., formed in 2022. The AFEELA 1 will be the brand’s first production model.

Urgently describes itself as a "digitally native software platform" that combines location-based services, real-time data, and AI to power roadside assistance solutions for automotive, insurance and transportation companies. The company currently operates with a significant debt burden of $52.74 million and maintains a weak financial health score according to InvestingPro, which offers comprehensive analysis and 12 additional ProTips for subscribers looking to make informed investment decisions.

In other recent news, Urgent.ly Inc. reported its second-quarter 2025 financial results, which revealed a significant earnings per share (EPS) miss. The company posted an EPS of -$4.50, far below the anticipated -$0.18. Additionally, Urgent.ly’s revenue for the quarter was $31.7 million, marking an 8% decline compared to the same period last year. Despite these financial setbacks, Needham has maintained a Buy rating for Urgent.ly, though it lowered the stock’s price target from $12.00 to $8.00. The research firm highlighted Urgent.ly’s technological advantages, recent contract wins, and favorable year-over-year comparisons as positive factors. These elements, according to Needham, position the company well for future revenue growth. Urgent.ly’s stock remained stable in aftermarket trading, closing at $5.04, unchanged from its previous close.

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