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WEST PALM BEACH - U.S. Polo Assn., the official brand of the United States Polo Association, has been ranked as the number one sports licensor on License Global magazine’s 2025 Top Global Licensors list, the company announced Thursday.
The brand maintained its overall 23rd position among global licensors for the third consecutive year, based on achieving $2.5 billion in global retail sales in 2024.
U.S. Polo Assn. now ranks ahead of other major sports brands including the NFL Players Association, Formula 1, and the PGA Tour on the annual list, which evaluates retail sales of licensed merchandise across various business sectors.
"Earning the No. 1 sports brand ranking while remaining at 23rd on License Global’s Top Licensors list is a powerful validation of our global brand strategy," said J. Michael Prince, President and CEO of USPA Global, in the press release.
The brand currently operates in more than 190 countries through over 1,100 dedicated stores and thousands of additional retail locations. It also maintains a digital presence with more than 12 million social media followers and over 50 e-commerce sites in 20 languages.
License Global’s annual ranking places U.S. Polo Assn. among major entertainment conglomerates, with The Walt Disney Company (NYSE:DIS) leading the overall list at $62 billion in retail sales.
To qualify for inclusion on the list, brands must submit retail figures based on worldwide sales of licensed merchandise, which are then independently verified by License Global’s editors.
USPA Global, which manages the U.S. Polo Assn. brand, is a subsidiary of the United States Polo Association, founded in 1890 and headquartered at the USPA National Polo Center in Wellington, Florida.
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