Venmo expands commerce features with enhanced rewards

Published 04/06/2025, 14:14
Venmo expands commerce features with enhanced rewards

SAN JOSE, Calif. - Venmo, PayPal’s popular social payments platform with a parent company valued at $69.37 billion, today announced an expansion of its commerce capabilities, including new benefits for Venmo Debit Mastercard® users. The platform, widely used for peer-to-peer transactions, is now enhancing its offerings to allow customers to use their Venmo balance for a broader range of purchases and to earn rewards both in-store and online.

Venmo has seen significant growth in its commerce usage, with a 20% year-over-year revenue increase in the first quarter, contributing to PayPal’s overall revenue growth of 4.79% over the last twelve months. The total payment volume for Pay with Venmo surged by over 50%, and the number of monthly active accounts rose by 30%. The Venmo Debit Card has also gained traction, with a 40% increase in monthly active cardholders. According to InvestingPro, PayPal maintains strong financial health with a "GOOD" overall rating, suggesting robust operational performance. For deeper insights into PayPal’s financial metrics and growth potential, including 6 additional ProTips, consider exploring InvestingPro’s comprehensive analysis.

The company is introducing new cash back offers for Venmo Debit Card users, enabling them to earn up to 15% cash back from select brands, including Sephora, Walmart, Lyft, McDonald’s, and Walgreens. These offers require activation in the Venmo app and are applicable to eligible in-store and online purchases.

In addition to cash back rewards, Venmo Debit Card users will benefit from features such as tap-to-pay, automatic funds addition, international payments with no transaction fees, and pass-through FDIC Insurance up to $250,000 under certain conditions.

Venmo is also expanding its in-app and online checkout presence, making it easier to pay with Venmo at various brands like TikTok Shop, Uber, and Instacart. To promote these new capabilities, Venmo has launched a brand campaign featuring Aimee Lou Wood and Patrick Schwarzenegger, highlighting the ease of using Venmo for a wide range of transactions.

The campaign, which debuts today, aims to broaden consumer understanding of Venmo’s expanded services. It includes a brand film set to a reimagined version of the song "The Choice is Yours," and will be featured across multiple platforms, including social media and network TV during the NBA finals.

This expansion represents Venmo’s shift from a simple payment app to a more comprehensive commerce solution, responding to consumer demand for simplified financial management and reward optimization. With PayPal trading at a P/E ratio of 15.85 and showing strong profitability indicators, InvestingPro analysis suggests the stock is currently undervalued, making this transformation particularly noteworthy for investors tracking the fintech sector.

The information in this article is based on a press release statement.

In other recent news, PayPal Holdings Inc. has introduced a new physical credit card, expanding its PayPal Credit service to in-store purchases. This card, issued by Synchrony Financial, offers a six-month promotional period with no-interest financing for qualifying travel expenses, such as flights and hotels. Meanwhile, Truist Securities has downgraded PayPal’s stock rating to "Sell," setting a price target of $68 due to concerns about growth prospects amidst competitive pressures and economic factors. Despite these concerns, KeyBanc Capital Markets maintained a Sector Weight rating for PayPal, noting solid performance in its first-quarter financial results for 2025, with notable improvements in transaction margin dollars and earnings per share.

Additionally, PayPal has partnered with Perplexity, an AI-powered answer engine, to enhance the shopping experience on Perplexity Pro. This collaboration will enable seamless purchases using PayPal or Venmo, integrated directly into Perplexity’s chat interface. The partnership aims to leverage PayPal’s extensive user base and advanced security measures to offer a secure and streamlined shopping experience. These developments reflect PayPal’s ongoing efforts to innovate and expand its financial services, catering to diverse customer needs both online and offline.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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