Venu partners with Billboard for three-year live music collaboration

NEW YORK - Venu Holding Corporation (NYSE American: VENU), which has seen its stock surge over 10% in the past week according to InvestingPro data, announced Thursday a three-year partnership with Billboard to collaborate on live music initiatives, including the creation of a new Disruptor Award to recognize innovation in the music industry.

The partnership will showcase Venu’s venue model through presence at Billboard events and the introduction of industry-focused experiences. Billboard and Venu will also launch "Billboard Music & Money Dinners powered by VENU" aimed at bringing together industry executives.

"As the global authority in music, Billboard shares our commitment to celebrating artists and creating reimagined fan experiences," said J.W. Roth, Founder, Chairman, and CEO of Venu, according to the press release.

Hannah Karp, Editor-in-Chief of Billboard, stated, "While Billboard has chronicled music for over a century and VENU’s story is just beginning, we’re thrilled to be working together to build opportunities for fans, artists, and investors."

Venu operates entertainment venues in Colorado Springs, Colorado, and Gainesville, Georgia, featuring Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and in Colorado Springs, Notes Eatery and the 9,750-seat Ford Amphitheater.

The company is expanding with new Sunset Amphitheaters in Oklahoma and Texas, designed to host between 12,500 and 20,000 guests. Venu has previously established partnerships with AEG Presents and former NFL player Troy Aikman.

The company is currently conducting a preferred stock offering at $15.00 per share with an 8% dividend, according to the announcement. While the company doesn’t currently pay dividends on common shares, InvestingPro data shows analysts expect positive earnings this year, marking a potential turning point for the entertainment venue operator.

This article is based on a press release statement from Venu Holding Corporation.

In other recent news, Venu Holding Corporation reported significant financial growth in its first quarter of 2025, with total assets increasing by 19% to $212.9 million. The company saw sales of $38.7 million from its Luxe Fire Suite and Aikman club offerings, while its new fractional ownership model generated $12.5 million. In addition to financial performance, Venu announced a partnership with Aramark Sports + Entertainment to enhance guest experiences at its venues through services like concessions and facilities management. This collaboration includes an equity investment from Aramark and will be implemented at three of Venu’s flagship amphitheaters. Venu also launched an 8% convertible preferred stock offering, allowing investors to purchase shares with potential dividends and exclusive perks. Furthermore, Venu will be added to the Russell 3000 Index, which may increase its stock visibility. These developments reflect Venu’s ongoing strategy to expand its market presence and enhance its financial standing.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.