Wakefern taps NIQ’s Activate Platform to enhance supplier collaboration

CHICAGO - Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the United States, has selected NielsenIQ (NYSE:NIQ), a $5.29 billion market cap data analytics company, to power its supplier collaboration efforts, according to a press release issued Tuesday. According to InvestingPro data, NIQ currently trades near its Fair Value, with annual revenues of $4.03 billion.

The partnership will utilize NIQ’s Activate Platform to provide loyalty insights and real-time data to Wakefern category managers and their suppliers. The platform offers customer insights and assortment optimization capabilities designed to help retailers and brands better understand customer needs. While NIQ shows innovation in its product offerings, InvestingPro analysis reveals the company faces financial challenges, with a weak overall Financial Health Score of 1.73 and significant debt levels.

Wakefern will implement NIQ’s software and analytics to support program operations, enhance supplier engagement, and deliver greater value to customers across its supermarket banners, which include ShopRite, Price Rite Marketplace, The Fresh Grocer, and others. InvestingPro subscribers have access to 4 additional key insights about NIQ’s financial position and growth prospects, helping investors make more informed decisions about the company’s outlook.

"NIQ’s advanced measurement capabilities, combined with our cooperative’s nearly eight decades of supermarket expertise, ensures that our teams, Members, and suppliers have the tools and knowledge we need to make fast decisions that deliver even greater value to the customers we serve every day," said Darren Caudill, Chief Sales Officer of Wakefern Food Corp.

The AI-powered tools from NIQ will help Wakefern develop data-driven assortment strategies and deliver personalized customer experiences. The solution will also support procurement category reviews, assortment optimization, and business performance management.

Liz Buchanan, President of NIQ North America, stated that the collaboration integrates "Wakefern’s grocery leadership with NIQ’s industry-capabilities" to meet evolving shopper needs while empowering smarter business decisions.

Founded in 1946, Wakefern has grown from eight grocery store owners to a cooperative with member families that independently own and operate hundreds of supermarkets across nine northeastern states.

In other recent news, NIQ Global Intelligence Plc has been the focus of several analyst firms initiating coverage with favorable ratings. BofA Securities began coverage with a Buy rating and set a price target of $23.00, suggesting a potential upside of 28%. William Blair also initiated coverage with an Outperform rating, noting the company’s resilient and predictable business model. Needham joined in with a Buy rating and a $24.00 price target, emphasizing the firm’s focus on consumer insights. Wells Fargo rated the company as Overweight, highlighting its significant recurring revenue and unique data assets. BMO Capital also initiated coverage with an Outperform rating and a price target of $24.00. These developments indicate a strong analyst consensus on NIQ Global Intelligence’s market potential and business stability.

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