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NEW YORK - Webus International Limited (NASDAQ:WETO), a micro-cap company with a market value of approximately $47 million, announced Wednesday plans to develop a tokenized travel reward exchange platform that will incorporate XRP stablecoin settlement technology. According to InvestingPro analysis, the company’s stock currently trades at $2.10, with analysts indicating the shares are trading above their Fair Value.
The platform aims to improve cross-border reward redemption and value conversion in the loyalty industry by enabling travelers to exchange and utilize rewards across multiple brands and regions in real time, according to a company press release.
Webus, which provides customized travel and digital mobility solutions, is targeting the global loyalty management market valued at over $20 billion based on research from Grand View Research and ResearchAndMarkets.com.
"The global loyalty market is large but highly fragmented. Our goal is to build a unified, tokenized reward exchange that unlocks real liquidity and simplifies global redemption," said Nan Zheng, Chief Executive Officer of Webus.
The company stated that development will proceed in phases, subject to regulatory compliance and jurisdictional approvals. Webus is currently evaluating pilot programs with travel partners in North America and Asia, with broader implementation planned as market adoption increases.
The initiative seeks to address fragmentation in loyalty programs by improving liquidity, transparency, and interoperability between airline, hotel, and mobility reward ecosystems through blockchain-based tokenization combined with XRP stablecoin settlement.
Webus International Limited trades on the Nasdaq under the ticker WETO and describes itself as a provider of AI-driven premium chauffeur, curated travel, and blockchain-enabled booking solutions under its Wetour brand. InvestingPro analysis indicates a WEAK overall financial health score of 1.42, with current ratio of 0.84 suggesting potential liquidity concerns. Discover comprehensive financial analysis and real-time alerts with an InvestingPro subscription.
In other recent news, Webus International Limited announced plans to establish its global headquarters in the United States. The move aims to bring the company closer to key innovation centers and capital markets. Additionally, Webus has entered a strategic partnership with Air China Limited to provide airport transfers and premium chauffeur services to the airline’s passengers and PhoenixMiles members. This collaboration could potentially expand Webus’s reach to Air China’s customer base of over 60 million PhoenixMiles members worldwide.
In further developments, Webus has integrated XRP token and Ripple USD stablecoin payment options into its Wetour mobile web platform. This integration allows travelers to purchase product vouchers and promotional coupons using these cryptocurrencies. Transactions will be automatically linked to users’ account benefits and activity profiles. These recent developments highlight Webus’s efforts to expand its services and enhance customer experience.
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