Bullish indicating open at $55-$60, IPO prices at $37
NEW YORK - Wix.com Ltd. (NASDAQ:WIX), the website building platform generating $1.8 billion in annual revenue with robust 13% year-over-year growth, announced Wednesday the release of its AI Visibility Overview, a new solution designed to help businesses monitor and improve how their brands appear in AI-powered search engines like ChatGPT, Gemini, Perplexity, and Claude.
The tool is part of Wix’s broader Generative Engine Optimization (GEO) initiative and is integrated into the company’s existing SEO suite through the Analytics dashboard. According to the company’s press release statement, Wix is the first content management system to offer this type of AI visibility tool natively within its platform. InvestingPro data shows the company maintains a healthy 68% gross profit margin, demonstrating strong operational efficiency in its core business.
The AI Visibility Overview provides users with several capabilities, including tracking how often their website is cited by AI platforms, monitoring brand sentiment across large language models (LLMs), benchmarking visibility against competitors, and measuring traffic driven from AI platforms.
"GEO is SEO for the AI era, providing users an all-new level of search visibility," said Doreen Weissfelner, Head of Analytics at Wix, in the announcement.
The company is also offering some premium eCommerce users the ability to manage LLMs.txt, which is designed to help websites communicate directly with LLMs and potentially boost visibility in AI-powered search experiences.
The AI Visibility Overview is currently available to users with a Wix Business Manager set to English, with plans to gradually roll out to additional languages.
Wix, founded in 2006, describes itself as the leading SaaS website builder platform based on number of active live sites as reported by competitors’ figures, independent third-party data and internal data as of Q1 2025. According to InvestingPro analysis, the company appears undervalued despite its market leadership and strong cash flows of over $500 million. InvestingPro subscribers have access to 15+ additional investment tips and comprehensive financial analysis for Wix and 1,400+ other stocks through detailed Pro Research Reports.
In other recent news, Wix.com announced a strategic partnership with Alibaba.com aimed at expanding the global reach of small and medium-sized enterprises. This collaboration enables Wix merchants to enhance their wholesale capabilities through Alibaba’s platform, while Alibaba sellers can create storefronts using Wix’s technology. The phased rollout of this partnership is expected to support Wix’s growth trajectory in the latter part of the year. Additionally, Oppenheimer has maintained an Outperform rating on Wix, with a price target of $220, citing potential benefits from the Alibaba partnership.
Wix has also expanded its font library through a partnership with Monotype, offering users a curated collection of typefaces to enhance web design. In another development, Wix acquired Base44, a platform for building custom software with natural language, further expanding its AI capabilities. This acquisition complements Wix’s existing AI-powered product suite, which includes content generation and editing features. JMP Securities reiterated a Market Outperform rating for Wix with a $250 price target, highlighting the company’s strategic focus on integrating AI technology.
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