Wix stock hits 52-week low at 126.0 USD

Wix (NASDAQ:WIX).com Ltd’s stock has reached a 52-week low, hitting 126.0 USD, marking a significant point in its trading history. According to InvestingPro data, the company’s management has been actively buying back shares, suggesting confidence in the company’s future prospects despite current market conditions. Over the past year, the company’s stock has experienced a decline, with a 1-year change of -21.75%. While the stock has faced headwinds, InvestingPro analysis indicates the company maintains strong fundamentals with a 68% gross profit margin and expected net income growth this year. The company’s current market position suggests it may be undervalued, with 13 additional valuable insights available through InvestingPro’s comprehensive research report.

In other recent news, Wix.com has been the subject of various analyst assessments following its second-quarter results. The company reported revenue and free cash flow that exceeded prior estimates by 1% and 4%, respectively, with bookings growth of 11% year-over-year. Despite these positive results, UBS lowered its price target for Wix.com to $200 from $230, citing margin concerns, although it maintained a Buy rating. Cantor Fitzgerald also reduced its price target to $160 from $200, maintaining an Overweight rating due to growth concerns. Meanwhile, Scotiabank (TSX:BNS) raised its price target to $255, highlighting Wix’s shift toward monetization strategies and AI-led upsell initiatives. Benchmark reaffirmed its Buy rating and $230 price target, noting strong bookings and an increase in gross payment volume. Raymond (NSE:RYMD) James maintained a Strong Buy rating with a $250 price target, expressing optimism about Wix’s momentum in Studio and new self-creator products. These developments reflect a diverse range of perspectives on Wix.com’s financial health and strategic direction.

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