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LONDON - World Chess Plc (LSE:CHSS), the official partner of the International Chess Federation (FIDE) for online rated play, announced Wednesday it has consolidated all its consumer-facing operations under a single domain: WorldChess.com.
The company has integrated its digital play platform, events, mobile apps and merchandise offerings under this unified brand in a move aimed at streamlining operations and improving marketing efficiency.
According to the company’s statement, the consolidation is expected to reduce customer acquisition costs and enhance user retention across its digital ecosystem. World Chess emphasized that its position as the only platform offering FIDE-recognized digital ratings remains a key differentiator in the chess market.
"This is a foundational step for World Chess - one that allows us to scale faster, market more effectively, and deliver a unified experience across all platforms," said Ilya Merenzon, CEO of World Chess, in the press release.
The London-based company reported it has nearly 1 million registered users and plans additional product updates and monetization features for the third and fourth quarters of 2025.
World Chess describes itself as the only publicly listed chess company globally, offering an integrated experience spanning official play, community tools, merchandise, and global events. The company previously organized FIDE Championship Matches in the USA and UK, and develops Armageddon, a chess league for television.
The announcement comes as part of the company’s strategy to strengthen its position in what it terms the "global chess economy" through vertical integration of its various product lines.
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