World Market partners with Affirm for flexible payments

ALAMEDA, Calif. - World Market, a retailer known for its eclectic furniture and home decor, has announced a partnership with Affirm (AFRM), a payment network that offers transparent pay-over-time solutions. With a market capitalization of nearly $15 billion and impressive revenue growth of 43% over the last twelve months, Affirm has emerged as a significant player in the fintech space. This collaboration aims to provide World Market customers with more flexible payment options, just in time for the summer shopping season.According to InvestingPro analysis, Affirm maintains strong liquidity with a current ratio of 13.5, indicating robust financial flexibility for partnership expansions.

Customers shopping at any of World Market’s 246 stores across the country, or online, can now utilize Affirm’s payment plans, choosing between biweekly or monthly installments. The process is designed to be straightforward: in-store shoppers can initiate a payment plan by scanning a QR code, and online customers can select Affirm as their payment method during checkout. The company’s annual revenue has reached $3 billion, reflecting strong consumer adoption of its payment solutions.

Eric Hunter, CEO of World Market, expressed enthusiasm about the partnership, emphasizing the company’s commitment to enhancing the shopping experience by offering payment solutions without hidden fees. He highlighted that the new payment options would allow customers to make purchases more confidently, aligning with their budget and payment preferences.

Affirm prides itself on providing a payment network that eschews late or hidden fees. Pat Suh, Affirm’s SVP of Revenue, stated that the partnership with World Market underscores their mission to offer more control and flexibility to consumers. With personalized payment plans that can include 0% APR and terms up to 36 months, Affirm aims to make responsible spending and saving more accessible.

The union with World Market expands Affirm’s network, which already includes over 358,000 retail partners. The company’s approach to pay-over-time options stands in contrast to traditional credit cards and similar services, as it focuses on transparency and no hidden charges.

This partnership is based on a press release statement and adds to the growing trend of retailers seeking to provide customers with innovative financial products that align with their lifestyles and shopping habits.

In other recent news, Affirm Holdings Inc. reported its financial results for the third quarter of fiscal year 2025, exceeding earnings per share (EPS) expectations with a reported EPS of $0.01, compared to a forecast of -$0.01. Revenue slightly surpassed projections, coming in at $783.14 million against an anticipated $781.74 million. The company experienced a robust 36% year-over-year growth in Gross Merchandise Volume (GMV), although the stock fell by 9.51% in aftermarket trading, reflecting cautious investor sentiment. Affirm’s management has raised its guidance for the fourth fiscal quarter, projecting increases in GMV and Revenue Less Transaction Costs (RLTC) by 4% and 3%, respectively, exceeding Wall Street’s expectations.

In terms of analyst activity, BMO Capital Markets raised Affirm’s stock price target from $62 to $64, maintaining an Outperform rating, while Mizuho Securities lowered its target from $84 to $70, also keeping an Outperform rating. Similarly, JPMorgan revised its target down to $69 from $74, citing a slight dilution in take rate and RLTC margin despite strong GMV growth. JMP Securities also adjusted its price target for Affirm, reducing it from $85 to $75, while maintaining a Market Outperform rating. These adjustments reflect varying perspectives on Affirm’s financial outlook amid broader market conditions.

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