WWE and Fanatics partner to launch themed casino games

NEW YORK - WWE, part of TKO Group Holdings (NYSE:TKO), a $33.75 billion market cap entertainment powerhouse, and Fanatics Betting and Gaming announced Tuesday an exclusive multi-year licensing agreement to produce WWE-themed online casino games in the United States. According to InvestingPro analysis, TKO maintains strong financial health with robust revenue growth of 10% in the last twelve months.

Under the agreement, Fanatics will develop WWE-branded casino games exclusively for Fanatics Casino, which currently operates in Michigan, New Jersey, Pennsylvania and West Virginia. The games will launch in late July, coinciding with WWE’s SummerSlam event scheduled for August 2-3 at MetLife Stadium in New Jersey. This expansion comes as InvestingPro data shows TKO operating with moderate debt levels and maintaining strong liquidity, with current assets exceeding short-term obligations.

"We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games," said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming.

The initial game lineup will include WWE Blackjack, Raw Multiplier Melee, SmackDown Big Money Entrance, WWE Bonus Rumble Gold Blitz, and WWE Clash of the Wilds. These titles are being developed in partnership with Boom Entertainment and Games Global.

To celebrate SummerSlam, Fanatics Casino will feature a WWE-branded takeover in August, including exclusive sign-up offers and a WWE-themed version of its Spin to Win game.

This agreement extends the existing partnership between WWE and Fanatics, which already encompasses e-commerce, licensed merchandise, memorabilia, and digital content production.

Fanatics Casino offers various gaming options including slots, blackjack, roulette, progressive jackpots, and video poker. The platform allows users to earn FanCash on gameplay and features responsible gaming tools such as time, deposit, and wager limits.

The information in this article is based on a press release statement from the companies. Investors following this development should note that TKO is scheduled to report its next earnings on August 6, 2025, with analysts expecting continued growth in both sales and net income. For comprehensive analysis and additional insights, check out the detailed company research available on InvestingPro, which offers 14 more exclusive tips about TKO’s performance and outlook.

In other recent news, TKO Group Holdings has announced a quarterly cash dividend of $0.38 per share for its Class A common stockholders, with the total distribution amounting to approximately $75 million. UBS has reiterated its Buy rating on TKO Group, projecting consolidated revenues of $1.27 billion and EBITDA of $496 million for the second quarter, surpassing Street expectations. Guggenheim has also raised its price target for TKO Group to $200, citing a strong business outlook and ongoing strength in the core WWE and UFC businesses. Bernstein SocGen Group has maintained its Outperform rating with a $190 price target, highlighting TKO’s potential growth opportunities in live sports entertainment.

Negotiations for UFC media rights are progressing, with potential bidders including ESPN, Netflix, Amazon, and Warner Bros. UBS anticipates a 1.8x average annual value increase over seven years for these rights. Bernstein noted that the UFC rights renewal is expected to exceed $1 billion annually, with continued growth in live events and sponsorships. TKO’s strategy of enhancing live events is seen as a compelling growth opportunity, particularly in terms of site fees. These recent developments reflect TKO Group’s ongoing efforts to capitalize on its position in the sports and entertainment industry.

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