Xponential Fitness divests CycleBar and Rumble to Extraordinary Brands

Published 28/07/2025, 14:06
Xponential Fitness divests CycleBar and Rumble to Extraordinary Brands

IRVINE, Calif. - Xponential Fitness, Inc. (NYSE:XPOF), currently valued at $525 million, announced Monday it has completed the divestiture of its CycleBar and Rumble brands to Extraordinary Brands, LLC as part of a strategic realignment of its portfolio. According to InvestingPro analysis, the company appears undervalued based on its Fair Value estimates.

The transaction aligns with the company’s strategy outlined during its recent Investor Day in New York, where it emphasized focusing resources on brands that drive both current and long-term profitability. Despite recent challenges, the company maintains impressive gross profit margins of 66% and analysts expect net income growth this year.

"We will focus our time and capital on the brands that drive profitability both today and also in the longer term," said Mark King, CEO of Xponential Fitness. "We are committed to putting our franchisees first, while enhancing our operations, growth, and member experience."

Xponential Fitness stated it will work with Extraordinary Brands to facilitate a smooth transition for CycleBar and Rumble franchisees. Houlihan Lokey served as financial advisor for the transaction, though financial terms were not disclosed.

Following the divestiture, Xponential’s brand portfolio now consists of six concepts: Club Pilates, StretchLab, YogaSix, Pure Barre, BFT, and Lindora. The company maintains franchise operations across 49 U.S. states, Puerto Rico, and 30 additional countries.

The announcement comes as Xponential continues to position itself as a leading global franchisor in the boutique health and wellness sector. The information in this article is based on a company press release.

In other recent news, Xponential Fitness, Inc. reported that the Securities and Exchange Commission (SEC) concluded its investigation without taking any action against the company. This investigation, which lasted approximately 18 months, began in December 2023. Following this development, Guggenheim reiterated its Buy rating on Xponential Fitness with a price target of $13.00. Meanwhile, Stifel maintained a Hold rating with a price target of $12.00, noting the company’s efforts to support franchisees and address underperforming brands. In corporate governance news, Lily Yang was appointed to the Board of Directors and will serve as Chair of the Audit Committee. Additionally, Mark Grabowski was elected as a Class I director during the company’s annual meeting of stockholders. The meeting also saw the ratification of the company’s auditor. These developments reflect ongoing strategic adjustments and leadership enhancements at Xponential Fitness.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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