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SAN FRANCISCO - Zebra Technologies Corporation (NASDAQ:ZBRA), a $14.3 billion enterprise technology company with robust financials including a perfect Piotroski Score of 9 according to InvestingPro, announced a strategic collaboration with Salesforce to introduce Retail Cloud Point of Sale (POS) on Android at Dreamforce 2025, according to a press release statement.
The joint solution aims to address retail challenges including missed sales, slow associate training and inaccurate inventory counts by integrating Zebra’s Android TC5 series and EM45 series mobile computers with Salesforce’s cloud-based platform. With annual revenue of $5.19 billion and an impressive gross margin of 48.59%, Zebra brings significant operational expertise to this partnership. (InvestingPro subscribers have access to 6 more key insights about ZBRA’s market position.)
"By integrating Zebra’s intelligent Android-based solutions with Salesforce’s customer platform, we are enabling retailers to better connect with their customers and associates," said Joe White, Chief Product & Solutions Officer at Zebra Technologies.
The solution provides real-time, location-based data for frontline teams to improve efficiency in critical tasks. Built on Google’s Android operating system, the platform is designed to streamline retail operations and enhance customer engagement.
Nitin Mangtani, Senior Vice President and General Manager of Salesforce Commerce and Retail Cloud, stated the collaboration "creates seamless, unified shopping experiences that will help businesses attract a new generation of shoppers."
According to a study cited in the announcement, retailers reported a 21% improvement in customer satisfaction and up to 1.8 percentage-point increases in revenue and profitability growth through improvements in inventory management workflows.
The companies indicated this is the first of several planned joint solutions as Salesforce expands its mobile POS solution globally. Zebra’s recent acquisition of Elo is expected to support future innovations within this collaboration.
The solution was unveiled at Dreamforce 2025, Salesforce’s annual conference. Based on InvestingPro’s Fair Value analysis, Zebra Technologies is currently trading below its Fair Value, suggesting potential upside opportunity. Discover comprehensive analysis and detailed metrics in Zebra’s Pro Research Report, part of InvestingPro’s coverage of 1,400+ top US stocks.
In other recent news, Zebra Technologies Corporation reported its second-quarter earnings for 2025, surpassing analysts’ expectations with a non-GAAP diluted EPS of $3.61, compared to the forecasted $3.33. The company met revenue forecasts, reporting $1.29 billion. Additionally, Zebra Technologies has completed its acquisition of Elo Touch Solutions, a provider of touchscreen technology, which expands Zebra’s addressable market by approximately $8 billion. This acquisition aligns with the company’s strategy to enhance its offerings in retail, hospitality, and other sectors.
In a separate development, Zebra Technologies has partnered with Tulip to integrate mobile computers with Tulip’s frontline operations platform, aiming to streamline manufacturing workflows. This collaboration focuses on providing manufacturers with a mobile-first experience to digitize their operations. Furthermore, investment firm TD Cowen has reiterated its Buy rating on Zebra Technologies, maintaining a $400.00 price target, following meetings with the company’s leadership. These developments highlight the company’s strategic moves to expand its market presence and enhance operational efficiencies.
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