Zebra and Tulip partner to enhance manufacturing workflows

BOSTON - Zebra Technologies Corporation (NASDAQ:ZBRA), a $15.35 billion market cap company with a perfect Piotroski Score of 9 indicating exceptional financial strength, and Tulip announced a collaboration to streamline manufacturing operations by integrating Zebra’s mobile computers with Tulip’s frontline operations platform.

The partnership, revealed Monday at Tulip’s Operations Calling 2025 event in Somerville, Massachusetts, aims to deliver a mobile-first experience with out-of-box connectivity for manufacturers seeking to digitize their operations. According to InvestingPro data, Zebra Technologies has demonstrated strong momentum with a 35.1% price return over the past six months, suggesting growing market confidence in its strategic initiatives.

The collaboration combines select Zebra devices with Tulip’s composable platform to enhance traceability, quality management, production tracking, and inventory control workflows. With a robust gross profit margin of 48.6% and strong cash generation, Zebra appears well-positioned to invest in such strategic partnerships. For deeper insights into Zebra’s financial health and growth potential, InvestingPro subscribers can access 8 additional ProTips and comprehensive valuation metrics.

"This collaboration with Tulip enables our customers to pair Zebra’s connected devices with an intuitive, mobile-first MES experience – delivering the visibility, speed, and intelligence they need for better operational workflows," said Tom Bianculli, Chief Technology Officer at Zebra Technologies.

The partnership focuses on providing manufacturing teams with tools that integrate into existing workflows without adding complexity. According to the companies, the combined solution will help manufacturers achieve improved agility, compliance, and productivity.

"By joining forces with Zebra Technologies, we’re giving manufacturers the ability to combine best-in-class devices with a human-centric platform," said Roey Mechrez, Head of Ecosystem at Tulip.

Zebra Technologies specializes in connected frontline, asset visibility and automation solutions, while Tulip offers a composable Manufacturing Execution System (MES) platform. Both companies emphasized their commitment to developing scalable, AI-enhanced solutions for frontline operations.

The announcement was made based on a press release statement from the companies. With analysts setting a consensus price target above current trading levels and the stock currently trading below its InvestingPro Fair Value, investors seeking detailed analysis can access the full Pro Research Report, available exclusively to InvestingPro subscribers.

In other recent news, Zebra Technologies reported its second-quarter earnings for 2025, surpassing analysts’ expectations with a non-GAAP diluted EPS of $3.61 against the projected $3.33. The company also met revenue forecasts, reporting $1.29 billion. Additionally, Zebra Technologies has completed its acquisition of Elo Touch Solutions, expanding its market by approximately $8 billion. Elo specializes in point-of-sale systems and interactive digital displays, which are increasingly in demand across various sectors. Furthermore, TD Cowen has reiterated its Buy rating on Zebra Technologies, maintaining a price target of $400.00 after meetings with company executives. These developments indicate a positive outlook for Zebra Technologies, according to Cowen’s analysis.

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