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B Strategy announced plans to launch a U.S.-listed BNB treasury company with support from YZi Labs, formerly Binance Labs. The digital asset investment firm aims to raise $1 billion for the initiative.
The company will operate as a U.S.-listed vehicle designed to hold BNB cryptocurrency as a treasury asset and invest in the BNB ecosystem. B Strategy stated the company will focus on technology development, project grants, and community initiatives within the BNB network.
B Strategy is led by Leon Lu, founder and co-founder of Metalpha Technology Holding Limited (MATH), and Max Hua, former CFO of Bitmain. The team includes Ni Ming, who co-founded Metalpha and previously held positions at 36Kr (KRKR), and Henry Wu, co-founder of Ledger Capital.
"BNB is emerging as the cornerstone utility for the next generation of capital markets and financial systems," said Ella Zhang, Head of YZi Labs, according to the company’s statement.
The initiative has attracted backing from Asia-based family offices as anchor investors. B Strategy plans to leverage its presence across Hong Kong, ASEAN, the Middle East, and other markets to access liquidity and distribution networks.
YZi Labs manages over $10 billion in assets globally and has a portfolio covering more than 300 projects across 25 countries. The firm focuses on investments in Web3, AI, and biotech sectors.
B Strategy expects to announce the closing of related financing in the coming weeks, according to the press release statement.