Reborn Coffee explores digital asset integration in treasury operations

Published 18/08/2025, 13:36

Reborn Coffee Inc. (REBN) announced it has initiated a strategic review to assess the potential use of regulated digital assets in its treasury management framework. The California-based specialty coffee retailer said the review will examine blockchain-based assets including Bitcoin and Ethereum as part of broader capital optimization efforts.

The company emphasized the initiative represents an exploratory review only, with no agreements made regarding the acquisition, custody, or use of digital assets. Any future decisions would require Board of Directors approval and compliance with Securities and Exchange Commission regulations and disclosure requirements.

"Our mission to deliver the world’s finest coffee experiences remains unchanged," said Jay Kim, CEO of Reborn Coffee. "As markets evolve we see opportunities to strengthen our financial foundation through forward-looking, responsible treasury practices. This evaluation is about ensuring our capital strategies keep pace with innovation while protecting shareholder value."

The review aligns with the company’s treasury management and capital optimization strategy while it continues expanding its global retail footprint. Reborn Coffee stated the assessment would examine how regulated digital assets could enhance treasury efficiency and diversify non-operating capital reserves.

The information is based on a press release statement from the company.

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