Boohoo shares rise as Debenhams drives turnaround strategy

Published 27/08/2025, 08:24

Investing.com -- Boohoo Group PLC (LON:DEBS) shares gained 2.6% after the online fashion retailer reported £41.6 million in adjusted EBITDA for FY25, highlighting progress in its turnaround strategy despite significant challenges.

The company announced it is exploring a potential sale of PrettyLittleThing (PLT) as part of its restructuring efforts.

The standout performer was the Debenhams brand, which grew GMV by 34% YoY to £654 million and delivered adjusted EBITDA of £25 million, a £14 million improvement from the previous year.

This success underscores the company’s pivot toward a "capital-lite, stock-lite, cost-lite, cash-generative marketplace model" that now forms the core of its strategy.

"The business has been through a very challenging period which is reflected in these results," said Dan Finley, Group CEO, who took the role in November 2024.

"I want to assure shareholders that the business is taking the necessary actions, quickly and decisively, to address the challenges that we face."

The company has significantly reduced its inventory by more than 50% and cut capital expenditure by over 50% compared to the previous year. Net debt decreased to £78.2 million from £95 million in FY24, following an oversubscribed equity raise of £39 million and the sale of non-core property assets.

All brands are now trading profitably in terms of adjusted EBITDA, and the company expects first-half FY26 adjusted EBITDA for continuing operations to exceed the same period last year.

The group recently secured a new three-year finance facility of up to £175 million, replacing its previous facility more than 12 months ahead of maturity.

"I strongly believe in the medium-term opportunity for our group," Finley added. "We continue forward as Debenhams Group under new leadership, a new strategy, and a new direction."

The company recorded exceptional costs of £198.7 million for continuing operations, including significant warehouse closures, stock clearance, and restructuring expenses as part of its transformation plan.

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